This Dragon pivoted her entire business while also being a ‘strict’ homeschool teacher

Welcome to Manjit Minhas’ Den in Calgary, where she's practicing social distancing with her husband and two young daughters. Dragons’ Den senior producer Molly Middleton caught up with our Beer Baroness to see how business and life have been impacted by the COVID-19 crisis.

Pivoting business

Three days into the COVID-19 lockdown, Minhas Distillery retooled and pivoted their business to making hand sanitizer to help meet urgent demands. “We are one of the rare companies that are actually hiring tens of hundreds of people...instead of laying off people,” says Manjit.


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Double duty

Like many parents at this time, Manjit has to balance working from home, visiting her breweries, and making sure her kids keep up with homeschooling while schools are closed.

Manjit has opted to be her daughters’ homeschool teacher because she believes her husband is too “easygoing” with their kids. “I’m sure the kids are not thrilled,” she says. On top of managing their schoolwork, she’s also tasked them with daily chores. These are life skills, kids — sorry not sorry!

What is the best use of time for an entrepreneur right now?

If you have extra time on your hands, Manjit says now is the best time to review your business plan and think about how your company can pivot. “The world is not [going to be] the same when we come out of this,” she says referencing the COVID-19 pandemic. Your customers’ needs will not be the same. Manjit encourages doing research and finding different social groups online to talk to about your market.

Finally, take this time to learn how to read a balance sheet. It’s the most important skill Manjit thinks everyone — especially entrepreneurs — should have.

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