Arlene Dickinson To Release Debut Book ‘Persuasion’

Dragon Arlene Dickinson will be releasing her debut book Persuasion next week and will be hitting the road for book signings and appearances throughout the next month.

At 30, Arlene Dickinson was divorced, had a high school diploma, no savings and no idea how to feed four young children. Today she is the CEO of Venture Communications, co-host of CBC's award-winning series Dragon's Den and one of the country's most sought-after female entrepreneurs.

The secret of her journey from poverty to the corner office? The art of Persuasion.

In her debut book, Arlene explains with her signature wit and unusual candour how to master the art of persuasion - without an M.B.A. - to achieve maximum success in business and in life. The highly entertaining book is filled with stories and compelling social science, and is sure to captivate and inspire readers. Persuasion will hit book shelves on Tuesday, September 13 across Canada (HarperCollinsCanada, $32.99 CDN).

Arlene will be promoting Persuasion with several public appearances and book signings across the country, including:

Monday, Sept. 19: Toronto, Indigo at Manulife Centre (55 Bloor Street W.), 7 to 8 p.m.

Saturday, Sept. 24: Etobicoke, Costco (50 Queen Elizabeth Blvd), 1 to 3 p.m.

Sunday, Sept. 25: Winnipeg, McNally Robinson (1120 Grant Ave.), 12:30 to 2:45 p.m.

Monday, Sept. 26: Calgary, Costco (99 Heritage Gate SE), 7 to 8:30 p.m.

Friday, Oct.14: Annual WordFest: Banff-Calgary International Writers Festival. 6 to 7 p.m.

In addition to her new book, Arlene is also launching a signature line of Persuasion products featuring some of her favourite indulgences including a 2010 Persuasion Dragon Blend red wine, Persuasion Coffee, Persuasion Chocolate and Persuasion Skin Care.

For more information visit Arlene's website at