Meatball Magic

Sponsored Content with: BDC

If you’ve ever tried to make meatballs, you might have found yourself facing a cooking nightmare: mounds of ground beef that are all different shapes and sizes and that cook unevenly as a result.

An Ottawa-based entrepreneur came up with a product to make the process that much smoother and easier. And Peter Huszcz has rolled Meatball Magic into a successful venture.

The simple device makes nine perfectly shaped meatballs in a few seconds. It’s easy to use: You roll out a slab of ground beef (or turkey, chicken, pork, salmon, lamb, or tofu) on your counter, then place the plastic, cookie-cutter-like contraption overtop. Grasping on to the top of it via finger holes, you make several circular rotations, shaping the meat into evenly sized balls. Since they’re uniform in size, they cook in the same amount of time.

The Polish-born Huszcz patented the product and started selling it at flea markets. After being turned down by retail stores to carry it, he approached QVC, a TV shopping channel. The phones lit up.

Meatball Magic has since gone on to achieve $4 million in sales. It also proved impressive enough to land Huszcz a deal on Dragons’ Den.

Huszcz explained to the Dragons that his vision is to market his product as much more than a device to make meatballs but a versatile culinary tool with all sorts of other uses.

“I think Peter's dream isn’t far off,” says Ravi Dindayal, Director, Marketing—Consulting at the Business Development Bank of Canada (BDC) “As a fellow cooking enthusiast, I think this gadget has the potential to be more then a one-trick pony. And as a marketing advisor, I can also say that with 4 million dollars in sales, Peter has clearly proven there is a market for his product.”

What Meatball Magic lacks at this point is a strong brand presence as well as a comprehensive sales and marketing approach. BDC offers the kind of sales and marketing advisory services that help entrepreneurs reach new markets in new ways in keeping with current trends. From there, a business expansion loan allows entrepreneurs to build on their success and grow.

With expert guidance and strategic planning, Meatball Magic has tremendous potential, Dindayal says.

“As the Dragons were quick to point out, the brand needs a complete overhaul,” he notes. “Then he can revisit the value proposition, as this can be positioned as a kitchen tool for making much more than just meatballs. Next, I would suggest Peter establish an online presence. He needs a high-quality video for his social channels, paired with an enticing e-commerce solution, allowing him to sell direct to consumers without losing margins to a distributor.

“Meatball Magic is the perfect product to sell online; it's so light and easy to ship,” Dindayal adds. If he succeeds from the digital marketing side, this business can expand quickly. Armed with knowledge and with a Dragon by his side, I think the world is ready for Peter and Meatball Magic 2.0.”​

This is paid content provided by or produced on behalf of BDC.

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