Big Balls Golf Balls

Sponsored Content with: BDC

​Coming up with a must-have product is one thing, but having a strong name for it is another. The last thing aspiring entrepreneurs need is potential customers forgetting what their business or invention is called.

​Myles Doak’s latest venture is one that will surely stick in people’s minds: for one thing, it’s the first golf-training tool of its kind. For another, it has an undeniably memorable moniker.

​Big Balls Golf Balls are just that: oversized spheres that help players improve their swing and up their game.

​The balls are 30 percent larger than traditional, PGA-approved balls, but have the same core, outer shell, weight, and feel. Just as basketball players use oversized balls to help perfect their shots, golf players who use Big Balls on the practise green find themselves with greater confidence and accuracy on a real course.

​The product proved impressive enough to win Doak a spot on Dragons’ Den — and interest from three panelists. His cheeky business name played a role in his successful pitch.

​“Since marketing is such a vital component when it comes to a business, I give Myles credit for his eye-catching brand,” says Jasmin Ganie-Hobbs, Manager of Major Accounts at the Business Developent Bank of Canada (BDC). “This clearly worked in the reveal to the Dragons. They were eager to find out what his product was all about! In giving advice to budding entrepreneurs, I can’t stress enough about the importance of standing out in the market in some sort of unique way.”

​However, Doak had other things going for him in the Den. Consider his track record: although he’s just in his 20s, he has been creating innovative products since high school. He scored a deal with Arlene Dickinson after appearing on a previous episode of Dragons’ Den for The Original Hockey Lacebelt. He also developed a popular sports sandal made with hockey laces called SummerSkates.

​“Arlene spoke up to say she believed in Myles as a serial entrepreneur, which leveraged his credibility,” Ganie-Hobbs says. “There is a very good lesson in that. It is so important to make sure all your business interactions are as positive and professional as possible. Often times you will run into investors or bankers in years to come. Impressions will be remembered.”

​With substantial experience at a young age, Doak has had the savvy to take strategic steps to build his ventures. Business loans help entrepreneurs like him grow their ventures. Sales and marketing consulting, such as that offered by BDC, is vital to expand a business’s reach and impact.    

​Doak ended up signing a deal with Joseph Mimran and Jim Treliving rather than with Dickinson. His thinking was that two Dragons are better than one. And while his pitch had a great outcome, it’s possible he could have even had a better score.

​“Myles had a particularly tough time getting Joe on board,” Ganie-Hobbs says. “His interest level wavered throughout the pitch. But walking in, Myles didn’t have very much traction, there is a low barrier to entry, and he had a super high valuation. For me to invest, I would have liked him to spend more time explaining his ideas for distribution and to hear him solidify how he’s getting to his projected revenues to help boost his overall business plan.”

​Nevertheless, Dickinson offered to help if things don’t work out for him with the other Dragons. “Either way,” Ganie-Hobbs says, “another win for Myles in the Den.”

This is paid content provided by or produced on behalf of BDC.

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