Episode available within Canada only.

A life of crime can exert a powerful hold on a person, especially on someone who is trying to leave that life behind.

Jose Alejandro Vivar knows this only too well—and has the scars to prove it.

Arrested by Toronto police as a teenage drug kingpin, Vivar earned parole after several years behind bars and began a new life as an eloquent fitness entrepreneur with a message. But his positive momentum and ambitious plans were almost erased when a hitman fired five bullets into Vivar during an early-morning exercise class he was leading in a downtown Toronto park.

In Prison Pump, veteran documentary director Gary Lang shows us Vivar’s determination not only to survive this serious setback but to thrive on this new life path and finally become a role model to the sons he thought he’d never see again.

Prison Pump tracks the development of 25/7—the innovative fitness program Vivar developed in prison—which is now saving lives by both promoting healthy living and providing an outlet for ex-convicts who are struggling to re-enter society.

Vivar’s determination to see 25/7 succeed even has him teaching classes remotely while obeying a parole requirement that he live in an undisclosed location outside Toronto.

“Many of these gangs that we investigate [include] kids that came from very good families but they chose to be aligned with a criminal lifestyle,” says Doug Quan, formerly of the Toronto Police’s Gun and Gangs Task Force.

As the documentary reveals, Vivar’s middle-class Ecuadoran-Canadian parents were shocked to discover their son was so deeply involved in the gangster lifestyle, carrying his first gun at age 13, and running the large, citywide LA Boys gang by age 19.

When the leader of a rival gang was killed in a Toronto bar in 2002, Vivar was charged with his murder. Although he was eventually acquitted, Vivar returned to the lifestyle of money, drugs, and guns, even though deep down he wanted it to end.

A 2007 Toronto police sting operation targeting Vivar caught him in possession of six weapons (including one modelled after Saddam Hussein’s favourite firearm), 300 rounds of ammunition, 10 kilos of cocaine, a large quantity of ecstasy and marijuana, and $130,000 in cash.

He was convicted and thus began the 10-year prison sentence, during which he pursued certification as a fitness instructor and began turning his life in a new direction.

Prison Pump shows Vivar playfully using criminal wordplay to inspire his fitness classes. His own metamorphosis from an out-of-shape convict to a hard-body guru inspires his positive, spiritual message about renewal. We get an intimate glimpse into his once-secret new life in a Northern Ontario city, where he spins off the 25/7 program to local success—even as he still looks over his shoulder.

An aspiring motivational speaker, Vivar is given approval from his parole officer to travel to Vancouver to participate in the 2017 Toastmasters International Speech Contest Semi-finals; after his speech Vivar, takes a walk through the city’s notorious Downtown Eastside, a stark reminder of his criminal past.

“It’s made me resilient,” he says of his prison experience. “That was then, this is now.”  


Credits (Click to expand)

Gary Lang
Ed Barreveld

associate producer
Shasha Nakhai
Rob Ruzic

director of photography
Ryan Mariotti
Patrick McGowan
Derek Rogers
Andrew Sheppard
Rich Williamson

original music
Ken Myhr

production coordinator
Katie Murray

sound design and re-recording / mix supervisor
Daniel Pellerin

online facility
Urban Post

colourist & packaging editor
Andrew Mandziuk

online conform
Rouben Boudagian

assistant editor
Caitlin Durlak

post production supervisor
Shasha Nakhai

post production coordinator
Katie Murray

Vanessa Hill

visual research 
Erin Chisholm
drone photography
Ryan Mariotti

production assistant
Derek Daniher

dialogue and effects editor
Elma Bello

re-re‎cording mixer
Bret Killoran

conform editor
Jeremy Fong

pre-mix studio
Studio Soleil

mixing studio
Redlab / Premium Sound

sketch artist
Oliver Heinrich
Ayan Sengupta

still photography
Claire Harvie

archival footage

25/7 Fitness
Bell Media Inc.
CBC Archive Sales
Clara and Jose Vivar
Footage courtesy of Rogers Media Inc.
Jose Alejandro Vivar
KAHR Firearms Group
Marianne Boucher
MDF Productions
The Globe and Mail
Toastmasters International

Ingrid Hamilton

production bookkeeper
Michele Williams

production auditor
Jimmy Ye
Stohn Hay Cafazzo Dembroski Richmond LLP

production insurance
Eve Needra/Steve Beatty
special thanks
Laura Beeston

Hazel Barreveld
Calvin Barry
Keira Ferguson
Martin Franso
Suzanne Frey
Justine Fung
Peter Gentile
Monica Gupta
Ceejai Julian
   Judy Kristen
Anne Martin
Lukas Matiuszka
Madison Mulvaney
Jennifer Punter
Doug Quan
Amanda Robichaud
Miguel Salguero
Courtney Sallows
John Struthers
Clara Vivar
Jose Vivar Sr.
Christian Vivar-Guajala
Markus Vivar-Guajala

All Nations Church
Dave & Buster’s
Donovan’s Bargain Corner
Frübar Juicery
The Man Cave Barber Shop
Toastmasters International
Vancouver Community Health Services – Intensive Case Management Team

For the CBC
general manager, programming
Sally Catto

executive director, unscripted content
Jennifer Dettman

senior director, documentary
Sandra Kleinfeld

director of production, unscripted content
Alexandra Lane

executive in charge of production
Charlotte Engel

CMF (logo)

OMDC tax credits (logo)

Canada tax credits (logo)

Produced by 2271120 Ontario Inc. for Storyline Entertainment