The Gutenberg Galaxy

Marshall McLuhan's book, published in 1962, catapulted him to fame as a media theorist.

Marshall McLuhan

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before.

Readers will be amazed by McLuhan's prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed 'global village' that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous.

A must-read for those who inhabit today's global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape. (From University of Toronto Press)

Read an excerpt | Author interviews

From the book

Language is metaphor in the sense that it not only stores but translates experience from one mode into another. Money is metaphor in the sense that it stores skill and labour and also translates one skill into another.

From The Gutenberg Galaxy by Marshall McLuhan ©1962. Published by University of Toronto Press.

Author interviews

Marshall McLuhan describes the global village in 1960

1 year ago
Duration 8:45
Featured VideoTelevision has transformed the world into an interconnected tribe, says the university professor. Aired on May 18, 1960 on the CBC-TV show Explorations.

Marshall McLuhan and Norman Mailer go head to head

4 years ago
Duration 10:38
Featured VideoProphet of Media meets Prophet of Hip.