GALLERY

Look at these eye-popping vintage illustrated ads for Canadian Pacific

Norman Fraser, Peter Ewart and the other artists and designers employed by Canadian Pacific ​aren't household names, but their work made an impact on the imaginations of thousands. The people behind the company's publications are receiving their moment in the sun thanks to Canadian Pacific: Creating a Brand, Building a Nation (Callisto Publishers), a book that aims to show how CP's artists developed a uniquely Canadian voice, and shaped perceptions of the nation.

New book Canadian Pacific: Creating a Brand, Building a Nation shows emerging graphic design style

      1 of 0

      Norman Fraser, Peter Ewart and the other artists and designers employed by Canadian Pacific ​aren't household names, but their work made an impact on the imaginations of thousands. The people behind the company's publications are receiving their moment in the sun thanks to Canadian Pacific: Creating a Brand, Building a Nation (Callisto Publishers), a book that aims to show how CP's artists developed a uniquely Canadian voice, and shaped perceptions of the nation.

      Not only did CP build the railways linking the country together, the company also became an icon thanks to its growing empire including the sale of land to immigrants, as well as hotels and an airline that pitched Canada as a holiday destination around the globe. 

      As the book's author, professor emeritus Marc H. Choko of Université du Québec à Montréal explains, "For some decades the company's tourist advertising dictated how Canada was seen, both at home and around the world."

      Check out these illustrations from throughout the history of the brand in the photo gallery above, and let us know your favourite on Twitter @CBCArts.

      Comments

      To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

      By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.