Disrupting Design

'Putting the soul into' Toronto's Pan Am Aquatic Sports Centre with graphic design

Explore the aqueous design which summons emotion and engages athletes.

Explore the aqueous design which summons emotion and engages athletes


 
The problem with most athletic facilities is they look like giant public bathrooms. They look as if they're designed to be antiseptic, to be sterile. They look as if they're designed to be hosed down every night.- Christopher Hume, architecture critic



 
The use of abstract images is an amazing way to evoke emotion. It allows the viewer to interpret.- Wayne McCutcheon , Partner at ENTRO Communications, who were responsible for the graphic treatment



 
When you move towards the pool it uses more colours related to water.- Wayne McCutcheon



 
Architecture sets the stage, and then the graphic artists come in and sort of design the set.- Christopher Hume

Disrupting Design celebrates ingenious Canadian designers who are transforming their lives, where they live and the world. Watch Disrupting Design online now.

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