Why Canada Post was promoting letter-writing in the email era
20 years ago, Crown corporation launched campaign to boost volume of letters being sent
Twenty years ago, the Crown corporation had seen a 10 per cent drop in the volume of personal letters flowing through its system over a five-year period.
In a bid to stem the decline, Canada Post launched an ad campaign aimed at getting Canadians to pick up pens and paper once again.
The ads used language that drove home the idea that there was something special about writing something on paper, rather than typing it in an email.
"We feel that if people get back to the art of letter-writing, it's a little more personal," Canada Post spokesman John Caines explained to CBC News.
As the ads put it: "Nothing says it better than a letter."
Nothing? What about email?
That was the view of a University of Toronto professor who spoke to CBC as well.
The National's report on the Canada Post ad campaign ended with a look at the bigger challenge the postal service was facing: a permanent change in the way Canadians communicated.
"Home internet use doubled in Canada last year. Each new connection potentially means fewer customers and less revenue for Canada Post," reporter Norman Hermant told viewers.