
Trudeaumania: A Swinger for Prime Minister
The Story
In 1968, a swinger ran for prime minister. Canadians had never before seen anyone like Pierre Elliott Trudeau in the House of Commons. He brought youthfulness and a promise of change. He also brought a Mercedes-Benz. Women and men were mesmerized by him. But Trudeau's appeal extended beyond Parliament. He became a political pop star, attracting admirers whose dedication rivaled that of Beatles fans. Canada called it Trudeaumania, a phenomenon that lasted until his marriage in 1971.

Pierre Trudeau on Trudeaumania
After retiring as prime minister, Trudeau grants very few interviews and leads a reclusive existence. In one rare interview, he…

‘Trudeaumaniacs’ look back
In 1968, Florene Moskovitz put on her white beret and headed off to Parliament Hill hoping to meet Prime Minister…

Maggie and Pierre: The secret wedding
Trudeau leaves the swinging 60s behind as he takes a wife who's 28 years his junior.

1971: Women react to news of Pierre Trudeau’s marriage
The Trudeaumania bubble bursts as the eligible bachelor announces his secret marriage to Margaret Sinclair, a woman 30 years younger…

Prime Minister Pierre Trudeau greeted by cheers
Prime Minister Pierre Trudeau is greeted by cheering supporters as he brings his message about inflation to southwestern Ontario

Lennon, Ono and Pierre Trudeau give peace a chance
John Lennon and Yoko Ono visit the Prime Minister. (Poor audio.)

Yoko Ono and John Lennon visit Parliament Hill
Peace reigns on Parliament Hill as musicians John Lennon and Yoko Ono visit with Prime Minister Trudeau.

Trudeaumania: Dancing Trudeau
Trudeau trips while hamming it up on the CBC's The Way It Is.

1969: Pierre Trudeau causes a stir in London
Canadians comment on London press who won't leave Pierre Elliott Trudeau alone at a British Commonwealth prime ministers' conference.

Trudeaumania: Brits catch Trudeau bug
PM stalked by media during visit to London.

Anti-Trudeaumania
Not everyone was swept up in Trudeaumania. Although Trudeau had won the election, New Democratic Party leader Tommy Douglas called…

A swinger for prime minister
Crowds of children take the day off school to watch Prime Minister Trudeau's campaign speech for the federal election.

Fans await Pierre Trudeau outside Parliament
Fans of all ages gather outside Parliament to see Pierre Trudeau.

Trudeaumania: Canadians like ‘young’ new PM
People on street comment on "clever" Trudeau.

Crowd mobs Pierre Trudeau as he considers run for leadership
At an Ontario Liberal Party press conference, a crowd of 500 clusters around Justice Minister Trudeau.