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The Why Not! button campaign and International Women’s Year

The Story

With tens of thousands of requests already in and more pouring in daily, the Why Not! button campaign in aid of raising awareness of International Women’s Year is both a boom and a bust in Canada.  The government dedicated a remarkable $750,000 budget to a newspaper and promotional campaign, and for some critics the focus is on a two-word phrase on a conspicuous red button.  CBC reporter Catherine McQueen speaks to women who are on both sides of the controversy.

Medium: Television
Program: CBC Television News
Broadcast Date: Feb. 15, 1975
Reporter: Catherine McQueen
Guests: Simma Holt
Duration: 2:52

Did You know?

• At the time of the publication of a Feb. 12, 1975 article in the Globe and Mail, there had been over 50,000 requests for buttons.  The article also states that the $750,000 assigned to the information campaign did not cover the cost of the posters and buttons.

• Simma Holt was a Liberal party MP for Vancouver Kingsway from 1974 to 1979.  She had worked as a reporter for the Vancouver Sun for 30 years, beginning in 1944.  She died Jan. 24, 2015, at the age of 92. 



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