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Rick Hansen’s corporate boosters

The Story


Keeping the Man In Motion Tour running smoothly is no small task. It's a logistical and financial nightmare. Fortunately for Rick Hansen, he has help from corporate sponsors. By providing goods and services and money to Hansen, companies get an association with a genuine Canadian hero. Hansen, meanwhile, can focus on his task, mindful that the details of the tour are looked after. As The National examines in this clip, it's a win-win situation for everybody. "The PR that is gained from something like this is immeasurable," says Ron Marcoux, a McDonald's Canada executive. Hansen is particularly grateful for the support of the burger giant -- the key corporate sponsor of the tour -- because they have helped him successfully market the tour and spread his message. "I don't want people to forget what I'm doing out here and why," says Hansen when asked why he courted McDonald's as a sponsor.

Medium: Television
Program: The National
Broadcast Date: Aug. 29, 1986
Guest(s): James Coutts, Rick Hansen, Ron Marcoux
Host: Peter Mansbridge
Reporter: Kathryn Wright
Duration: 4:18

Did You know?


• McDonald's Restaurants of Canada Limited ended up raising over $1.5 million for the Man In Motion World Tour. Hansen was also entitled to all the free Big Macs he could eat while on the road.

• Other key sponsors of the tour included: Ford Canada (who supplied the van that followed behind him), Esso (gas for the van), Nike (clothes and athletic equipment), and Air Canada (his trans-oceanic flights).


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