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New ‘Rimroller’ helps you roll up the rim

The Story

Tim Hortons's annual "Roll Up the Rim to Win" contest has become a highly anticipated late winter/early spring tradition for countless Canadians. But sometimes it's not easy to roll up that rim without ripping the cup, wrecking your nails, or resorting to using your teeth. That's why Ottawa's Paul Kind has invented the Rimroller: a tiny plastic device that makes the task simple. In this 2007 CBC-TV news clip, we see the Rimroller in action and hear the excited reactions of Tim's coffee fans.

Medium: Television
Program: CBC Television News
Broadcast Date: March 8, 2007
Guests: Laurie Dickson, Paul Kind
Reporter: Danny Globerman
Duration: 2:42

Did You know?

• In 2018 the Rimroller was available for sale at Lee Valley Tools.  Lee Valley's website sings the virtues of the device: "Each sale is the business equivalent of applause, and we think Mr. Kind deserves a standing ovation."

• The annual "Roll Up the Rim to Win" contest began in 1986.

• The contest generally begins in late February or early March, and lasts until the cups run out (which is often in April or May). The prizes for 2008 ranged from big-ticket items like a Toyota Matrix car or a Bayliner Bowrider boat, to small items like a free coffee or doughnut.





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