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Montreal Canadiens’ Joe Carveth

The Story

"Have you ever wondered what the fast-stepping National Hockey League players look like?" Before the hockey game every Saturday night, Bee Hive Corn Syrup sponsors a CBC Radio interview with a player - this week, it's Joe Carveth of the Montreal Canadiens. Then comes an irresistible offer: send in the label from a five-pound tin of Bee Hive Golden Corn Syrup and "you can have pictures of these colourful stars of the steel blades very easily!"

Medium: Radio
Program: Hockey Interview
Broadcast Date: Nov. 27, 1948
Guest(s): Joe Carveth
Announcer: Len Chapple
Interviewer: Doug Smith
Duration: 13:49
Photo: National Archives of Canada

Did You know?

• Saturday-night National Hockey League broadcasts were a popular staple at the CBC since its founding in 1936. Foster Hewitt described the action for listeners, while player interviews were conducted each week by Wes McKnight in Toronto and Doug Smith in Montreal.
• Doug Smith was a CBC sports reporter who called Canadiens hockey games and covered many national events.
• Sponsored by Imperial Oil's Esso brand, NHL games in 1948 were allotted about 90 minutes on the CBC schedule.

• Collectible Bee Hive hockey cards were manufactured by the St. Lawrence Starch Company from 1934 to 1967. The company produced a total of 1,025 different hockey cards in that time, as well as images of the Dionne quintuplets and Canadian Olympians. During the Second World War they also gave away images of Canadian and British fighter planes.
• In 2004 a Bee Hive card from the early 1940s depicting Joe Carveth in a Detroit Red Wings uniform was worth $18.

• Born in Regina in 1918, right-winger Joe Carveth played in the NHL for 13 seasons. He divided his time among the Detroit Red Wings, the Montreal Canadiens and the Boston Bruins. In the 1948-49 season he played 60 games – a career high – and scored 37 points. Four seasons earlier, in 1944-45, he tied for fifth for total points in the regular season and was the leading scorer during the playoffs.


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