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Moncton: Tim Hortons capital of Canada

The Story

"If Tim Hortons is a cultural icon in Canada, then Moncton is the cultural capital," says reporter Bob Mersereau in this 1993 CBC-TV clip. With 14 (and soon to be 15) Tim's locations at the time of this report, Moncton has more Tim Hortons stores per capita than anywhere else in Canada. The city's residents are clearly happy about this claim to fame. "It's hard to stay out of the store," says one resident, while another says he never drives by a Tim Hortons without stopping for a coffee.

Medium: Television
Program: CBC Television News
Broadcast Date: Sept. 24, 1993
Reporter: Bob Mersereau
Duration: 2:36

Did You know?

• Moncton continues to have a high proportion of Tim Hortons locations. But in 2008, when asked about the highest per-capita number of Tim's locations, the corporation's official answer is "Atlantic Canada". "We say 'Atlantic Canada' as that stat moves around," explained Rachel Douglas, director of public affairs for Tim Hortons, in an e-mail to CBC Digital Archives.

• Atlantic Canadians are indeed passionate about their Tim Hortons. In fact, when U.S. Secretary of State Condoleezza Rice visited Nova Scotia in 2006, Canada's Foreign Affairs Minister Peter Mackay (also an MP for the province's Central Nova riding) took her to a Tim Hortons before a scheduled speech. "She learned about important things like a double-double," MacKay later told an audience, as reported in a CBCNews.ca story.




Tim Hortons: Coffee, Crullers and Canadiana more