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Molson merges with Carling

The Story


And then there were two. The industry that was once dominated by three major breweries is now down to two major players. Molson and Carling O'Keefe have just merged and the new company - which will retain the Molson name - will control over half of the Canadian beer market. What will this mean to the industry? To Labatt? And to the workers at the Molson and Carling plants? These are the questions asked in this 1989 clip from The National. 

Medium: Television
Program: The National
Broadcast Date: Jan. 18, 1989
Guest(s): Louis Bolduc, Marshall Cohen, Ted Kunkel, Ian Osler
Reporter: Tom Kennedy
Duration: 2:17

Did You know?


• In April 1987, Australian conglomerate Elders IXL invested heavily in the Carling O'Keefe company. Carling O'Keefe subsequently merged with Molson, as shown in this clip. The newly formed company was renamed Molson Breweries Canada.

• With the 1989 merger, Molson Breweries Canada became the sixth largest brewery in North America. Seven Canadian plants, including Montreal's O'Keefe plant and Toronto's Molson Fleet Street brewery, were closed due to company reorganization.

• When the Saskatoon Carling O'Keefe factory closed its doors, former plant workers banded together. Peter McCann, the former plant manager, and fifteen of his former employees invested their severance pay and savings into starting up their own brewery; the successful Great West Brewing Company, which is still around today (2004).


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