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Man Alive: Rex Humbard

The Story


It all takes place in Akron, Ohio, in a grand marble and glass cathedral that seats 5,000. "From here, [Rex] Humbard directs a religious business empire that deals in millions of dollars, as well as souls," says host Roy Bonisteel in this 1973 episode of Man Alive. This documentary on Humbard takes us behind the scenes of the well-known television evangelist's multimillion-dollar operation, where the product being sold is salvation.

Medium: Television
Program: Man Alive
Host: Roy Bonisteel
Broadcast Date: Jan. 22, 1973
Guest: Rex Humbard
Duration: 22:31

Did You know?


• Rex Humbard, born in 1919, began his TV program in the 1950s and continued until the early 80s. Broadcast from his grand "Cathedral of Tomorrow" complex, which was built in Ohio in 1958, Humbard's program featured gospel music and regular appearances by his wife Maude Aimee and their four children. He sometimes had big-name stars sing on the show, including Johnny Cash and his wife June Carter Cash.

• Elvis Presley was a huge fan of Rex Humbard's show. When Elvis died in 1977, Humbard conducted his funeral service.

• Humbard's Cathedral of Tomorrow complex was sold for $2.47 million to another television evangelist, Ernest Angley, in 1994. Angley renamed it the Grace Cathedral. He also opened a restaurant as part of the complex, which he called the Cathedral Restaurant.

 

 


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