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Lego: not just for kids

The Story


"I thought Lego is just for little kids who are in kindergarten," says the young host of CBC-TV's For Kids Only. Not so, says Brian Chase. "There is Lego for kids in kindergarten, but it's large blocks. This is a toy for also adults, but not many adults use it. Usually they just play with their sons," he explains. In this CBC-TV clip, Chase points out that you don't need any specific skills to play with Lego, just an imagination.

Medium: Television
Program: For Kids Only
Broadcast Date: Sept. 27, 1978
Guest(s): Brian Chase
Duration: 1:17

Did You know?


• Lego was the brainchild of Ole Kirk Christiansen, a master carpenter and joiner who started his own business in 1932 in the Danish village of Billund. His company manufactured stepladders, ironing boards, stools and wooden toys. In 1934, the company and its products took the name LEGO, from the Danish words leg godt meaning "play well." As explained on lego.com, in 1949 the company produced the first Automatic Binding Bricks, the forerunners of the modern Lego bricks. They were sold exclusively in Denmark. By 1966 the product range had grown to 57 sets and 25 vehicles. That year, a total of 706 million Lego elements were produced. In 2009, Lego was sold in 42 countries. 


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