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Greenpeace Inc.

The Story


In 1971 Greenpeace was nothing more than a ragtag bunch of long-haired idealists trying to change the world. By 1985 it has grown into a worldwide, ecological conglomerate with offices in 15 countries, 1.3 million paying members from around the globe, and a worldwide budget of $14 million Cdn. In this CBC Television clip, The Journal explores the business side of Greenpeace, discovering an efficiently-run organization with high-tech computers, cost accountants, paid researchers and lobbyists. 

Medium: Television
Program: The Journal
Broadcast Date: Oct. 1, 1985
Guest(s): David McTaggart
Reporter: Russ Froese
Duration: 4:46

Did You know?


• In 2003 Greenpeace is headquartered in Amsterdam and has offices in 41 countries around the world. It has 100,000 members in Canada and 2.8 million supporters worldwide (2002). Greenpeace Canada's main office is in Toronto and there are additonal regional offices in Montreal and Vancouver.

• Greenpeace's convoy of ships includes the Esperanza (at 72 metres in length, the largest vessel in Greenpeace's fleet), the Arctic Sunrise (a former sealing ship) and the Greenpeace balloon (a hot-air balloon used mainly to fly over nuclear testing sites).

• Greenpeace boasts its own scientific research laboratories at the University of Exeter in the U.K. It has also been granted consultative status to the United Nations and has been shortlisted for the Nobel Peace Prize.

• In order to remain completely autonomous, Greenpeace refuses to accept any contributions from corporations, governments or political parties, relying instead on the individual contributions and donations of its members. Greenpeace goes so far as screening for -- and returning -- cheques that are drawn on corporate accounts.


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