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Are you a Winter or a Spring?

The Story


Winter and summer aren't just the names of seasons anymore. For fashion-conscious women in 1983, they're the vital monikers that come with getting your colours "done." Franchises across the country drape and analyze women, men and even babies to figure out which colour palette should rule their wardrobe. Peach tone to the skin? You're a spring, and that means robin's egg blue and lilac are in, but black is definitely out.

Medium: Television
Program: Marketplace
Broadcast Date: March 13, 1983
Guest(s): Judy Argue, Julia Marchand
Announcer: Bill Paul
Duration: 8:00

Did You know?


• Although not nearly the fad it once was, colour analysis remains popular today. Offered by private consultants, salons and spas, the colour system that uses the names of seasons became the industry standard. The other system featured in this clip, "Keys to Vogue," which analyzed people based on energy waves and physiology, and labelling them a bold, pastel, earth or electric, does not seem to have lasted.

• As mentioned in this clip, having your colours "done" in 1983 cost $80. According to the Bank of Canada, in 2015 dollars that would be $173.


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