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Christmas shopping the IBM way

The Story

The Take 30 cameras go to Toronto's Robert Simpson Co. store to give viewers a demonstration of  how the “IBM computing machine” prints up individualized lists of Christmas gift suggestions for shoppers.  Host Anna Cameron describes it as a “marvelous new electronic device” and has a table full of gifts, at various price levels, that the computer suggested for her.  Stagehand crew leader Brian Finney helps her demonstrate how some of the items work.

Broadcast Medium: Television
Program: Take 30
Broadcast Date: Dec. 18, 1962
Host: Anna Cameron
Guest: Brian Finney
Duration: 7:34

Did You know?

• According to a Globe and Mail article from Nov. 24, 1962, the "Whacky Monster" computed answers to questionnaires in about 10 seconds, and in between working on answers, entertained by "playing Christmas carols" or "drawing pictures of Santa".  More on this computer can be heard in this radio clip.


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