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‘French in Quebec: it’s a plus’

The Story

Just a year after the introduction of Bill 101, Quebec looks and sounds more French, reports CBC Television. In order to address the lingering anxiety and anger of Quebec's English-speaking minority, the Office de la langue française has come up with a series of ads promoting French in Quebec. In this particular public service announcement, a father and son, whose mother tongue is English, talk about the importance and necessity of using French in the workplace.

Medium: Television
Program: City at Six
Broadcast Date: Sept. 12, 1978
Duration: 1:22

Did You know?

• The term Bill 101 disappeared when the law was passed. Some Quebecers argued that the English media's persistence in referring to it as Bill 101 instead of the French language charter reflected a refusal to accept the law.


• The Office de la langue française is the provincial agency responsible for enforcing Quebec's language regulations.




Fighting Words: Bill 101 more