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Attacking Chretien’s endangered species record

The Story


Concerned about the federal Liberal's lack of commitment to species at risk protection in Canada, a British Columbia environmental group launches a campaign they call Cooked Species. Their billboards feature an image of Jean Chrétien in a chef's hat and apron, holding a critically endangered marmot in one hand and a salt shaker in the other. CBC's Alan Waterman takes to the streets in Vancouver shortly before the federal election to measure public response to the campaign.

Medium: Television
Program: Canada Now
Broadcast Date: Nov. 16, 2000
Reporter: Alan Waterman
Duration: 1:42

Did You know?


• The Cooked Species campaign was created by the BC Endangered Species Coalition.
• The website that accompanied this publicity stunt featured recipes for Canada's Extinction Cuisine including Potted Owl, Marmot Marmalade, and David Anderson's Plover Pie. While the site is no longer available online, an archived version can be viewed.
• Publicity stunts are a common way for conservation groups to draw attention to their cause.
• In February 2002, the Western Canada Wilderness Committee held a candle light vigil and funeral procession to Minister of Environment David Anderson's office demanding stronger endangered species legislation.


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