CBC Digital Archives CBC butterfly logo

CBC Archives has a new look: Please go to cbc.ca/archives to access the new site.

The page you are looking at will not be updated.

A penchant for Canadian Tire ‘money’

The Story

Mike Hollingshead was unsatisfied with collecting coins and paper currency. One day, as he was coming out of a Canadian Tire store, he realized that he liked the feel of their "money". So he decided to start studying it. In this 1993 CBC-TV clip from Midday, he shows off his Canadian Tire money portfolio, and explains the origin of the currency in 1958. He also praises the character that appears on the bills: Sandy McTire, who he says is "Canadian Tire's symbol of frugality, and somebody that knew good value."

Medium: Television
Program: Midday
Broadcast Date: May 4, 1993
Guest: Mike Hollingshead
Host: Tina Srebotnjak
Duration: 5:15

Did You know?

• According to Hollingshead, Canadian Tire views the currency as a financial liability. "The coupons represent a promise to the customer to come good with some discount at the cash register," he says. "They view them as a merchandising system of getting customers back to the store because that's where you redeem your Canadian Tire money."



The Resilience of Canadian Tire more