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A penchant for Canadian Tire ‘money’

The Story


Mike Hollingshead was unsatisfied with collecting coins and paper currency. One day, as he was coming out of a Canadian Tire store, he realized that he liked the feel of their "money". So he decided to start studying it. In this 1993 CBC-TV clip from Midday, he shows off his Canadian Tire money portfolio, and explains the origin of the currency in 1958. He also praises the character that appears on the bills: Sandy McTire, who he says is "Canadian Tire's symbol of frugality, and somebody that knew good value."

Medium: Television
Program: Midday
Broadcast Date: May 4, 1993
Guest: Mike Hollingshead
Host: Tina Srebotnjak
Duration: 5:15

Did You know?


• According to Hollingshead, Canadian Tire views the currency as a financial liability. "The coupons represent a promise to the customer to come good with some discount at the cash register," he says. "They view them as a merchandising system of getting customers back to the store because that's where you redeem your Canadian Tire money."

 


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