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2000: Vince Carter revitalizes basketball’s Toronto Raptors

The Story

In his brief NBA career so far, Vince Carter's basketball skills have been called otherworldly. As heard in this 2000 TV report from CBC Evening News, Carter has just completed a month where he won the NBA slam dunk contest (at the All-Star game), scored 51 points in the Raptors first network televised game in the U.S., and hit a last-second game-winning shot in Boston. What's more, he has taken the Raptors from relative obscurity in the American market to front-page news. So how do you market a talent this extraordinary? "The answer is you don't market him. You hand him the ball and let him do his thing, and the results will be there," says Tom Anselmi, the Senior VP of Raptors owners Maple Leaf Sports & Entertainment.

Medium: Television
Program: CBC Evening News
Broadcast Date: March 3, 2000
Guest: Tom Anselmi
Reporter: Paul Riley
Duration: 1:58
Carter/Raptors footage: NBA

Did You know?

• Carter was selected fifth overall by the Golden State Warriors in the 1998 NBA draft. His rights were traded to the Raptors for the fourth overall pick, Antawn Jamison, his college teammate at the University of North Carolina.

• Carter was named NBA rookie of the year at the end of the 1998-99 NBA season. 




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