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Season 4: "More Remarkable Brands"

Airs on Radio One: 
Saturday 12 June, 2010 10am
Monday 14 June, 2010 11:30am

Brands aren't just products on shelves.  Brands are people, and places, and events, and moments in time: anything that leaves a distinct emotional impression.  This week, Terry checks under the hood of a handful of fascinating brands, to see what makes them tick. One is the only 'A' list celebrity to survive the entire television age.  One is an unforgettable era.  Another is a cultural icon.  And one may be the world's most spectacular piece of real estate. Terry explains the magic of these mighty brands, and what makes them unforgettable.

Listen to this episode as streaming audio (runs 27:30)