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Season 4: "Persuasion Fail"

Airs on Radio One:
Saturday 8 May, 2010 10am
Monday 10 May 2010 11:30am

Originally aired:
Saturday 30 January, 2010 10am
Monday 1 February 2010 11:30am

Search the words "Commercial Fail" on YouTube, and you quickly learn that advertising mishaps are funny, bizarre, and prolific. This week, Terry O'Reilly takes a break from his customary celebration of great advertising, and offers a tour of some of the great train wrecks of his industry. From Burger King's disastrous "Where's Herb", to a lesser-known, and spectacularly unsuccessful margarine commercial featuring- yes- Eleanor Roosevelt.

Listen to this episode as streaming audio (runs 27:30)


Previous Comments (16)

Listening to your programme this morning and wanted to share initials that definitely should be changed in the USA - DOA (Dept of Aviation)

Darlene MacDonald, January 30, 2010 10:12 AM

I want podcasts, will this be happening in the near future? Great show, I love it

margaret pavlin, January 30, 2010 11:16 AM

In the 'Fail' episode, Terry referred to a quote (?) by Paul Simon (?): "I prefer an interesting mistake..." I liked it, but I can't find it anywhere. Anyone know it?

Ken, January 30, 2010 1:38 PM

Paul Simon's quote was from a book called "Songwriters on Songwriting" by Paul Zollo.

Simon said "I prefer an interesting mistake to a safe move."

Terry O'Reilly, February 1, 2010 1:46 PM

What was the URL Terry referenced this morning, "*****blog.org" ?

Mark Griffis, February 1, 2010 3:29 PM


Great show...always something to learn from it.
In the latter third of "Persuasion Fails' program, you referred to a website ( not "Snopes") that listed crazy products with outlandish names - this was just after the segment on the Chevy Nova name issue, and the Chinese translation of Coca-Cola.

Since I can't re-play the show, I have to rely on you.

Hope I haven't confused you...



Alan Cameron, February 1, 2010 3:42 PM

I wasn't able to catch the broadcast on the radio. when will the recording be posted?

Erin, February 2, 2010 11:11 PM

C'mon guys! No podcasts? Still using copyright as an excuse? There are no laws binding you from streaming. I just want to hear the show at my convenience; not avoid buying or even attempt selling any products your show may happen to be airing during one of the episodes. Great show. Love your wit Terry ... Mike your saving grace is you're a good producer. Forget podcasting: stream.

Bill Giesbrecht, February 3, 2010 1:10 AM

I think you can use extention on firefox to download the streaming contents, or you can recover the mp3 file after streaming from IE temporary folder. Or do it like I do, record the streaming show with VLC directly from CBC.

Nam, February 6, 2010 9:36 AM

We don't need no stinking Podcasts!
If ones life is so jam packed with stuff that you gotta listen to the show thru an earbud while navigating your way down a sidewalk in the downtown core of city X, the program isn't sinking in anyway.

Put your feet up on your desk, ease back in your chair, light up a stogie and enjoy the archives! Thats what they're for!

Great shows, Terry!

Jack Smith, February 7, 2010 5:37 AM

Persuasion FAIL, Age of Persuasion WIN!
Great show (as always)

Mark and Alan,
I believe the websites referenced were www.failblog.org and www.engrishfunny.com

Micaela , February 7, 2010 6:24 PM

Despite it's unfortunate name for native speakers of English, Calpis sells very well in Japan. I used to drink it all the time when I lived there.

geri, February 7, 2010 7:09 PM

I also wanted to thank you for the great work you're doing. I wish the shows were longer.

geri, February 7, 2010 7:37 PM

"It takes a licking and keeps on
ticking"...that simple phrase flashes me back 30 years when I was outside the morgue doors screwing up my courage to go in to pick up the thumb
(for identification purposes) of the "floater" fished out of a lake of that hot summer. Suddenly the grinning face of the coroner filled the small circular window, he held up the Timex and said....

kathy LEko, February 8, 2010 1:20 AM

What a story Kathy...

Valerie, February 10, 2010 11:44 AM

In my hometown (St.John's, Newfoundland) there was a mixed retail / office space development called : Terrace in the Square.

It's named was changed to : Terrace on the Square after the owners realized that all the kids were calling it: TITS.

So, now it's TOTS.

Kathleen, February 14, 2010 8:43 PM
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