Bookmark and Share

Season 4: "Profiles in (Marketing) Courage"

Airs on Radio One:
Saturday 1 May, 2010 10am
Monday 3 May, 2010 11:30am

It's not the sort of courage that makes headlines or history books: this week Terry O'Reilly tells stories of those in marketing who take risks- or make daring counter-intuitive decisions, despite immense pressure to take an easier route. He'll tell the story of brands that swam against the prevailing current, including some who used their ads to help break social barriers. And he'll profile a fast-food giant that sunk millions into a campaign to tell people how bad its product was. 

Listen to this episode as streaming audio (runs 27:30)