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Season 4: "Where Power Resides"

Airs on Radio One:
Saturday 24 April, 2010 10am
Monday 26 April, 2010 11:30am

It's a popular myth among some consumers that advertisers hold some mysterious, hypnotic sway over them: manipulating their beliefs and spending decisions. Many advertisers, on the other hand, believe the power lies entirely with consumers, who can hobble the mightiest of brands with a rumour, or a single, viral video. This week, Terry O'Reilly follows the food chain of persuasion all the way to the top- to find out where the power really resides. And he'll show you the chain of command within the ad business itself.

Listen to this episode as streaming audio (runs 27:30)