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Season 4: "Privacy"

Saturday 10 April, 2010 10am
Monday 12 April 2010 11:30am

Advertising is only meaningful if it's pitching something you're interested in. But advertisers can't know what you're interested in without learning something about you.  That means information gathering- and that touches on the sticky issue of privacy. This week Terry explains why your personal information is so important to marketers, and how the new generation of consumers is more willing to surrender personal information than their parents. He'll also take you on a tour down a data mine, to show how savvy marketers use customer information to improve customer service- and their bottom line.

Listen to this episode as streaming audio (runs 27:30)