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Season 4: "Oddballs: Singular Campaigns"

Airs on Radio One: Saturday 3 April, 2010 10am Monday 5 April 2010 11:30am Just as there are oddballs in sports, the arts, and certainly in politics- there is no shortage of oddball campaigns in advertising. This week, Terry explains why oddball campaigns are so important to his trade. Not all rank among the all-time greats; not all scoop major awards. What they do was change the way people think about ads. Terry will tell the story of the controversial Benneton campaign of the 80's and 90's, and pay tribute to an ad giant who change the way the world thinks... about prunes.

Listen to this episode as streaming audio (runs 27:30)