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Season 4: "Buzz"

Aired on Radio One:
Saturday 27 March, 2010 10am
Monday 29 March, 2010 11:30am
Originally aired 9 January, 2010

Just as positive buzz can launch a brand into the stratosphere- negative buzz can sink it lower than whale doo-doo.  This week Terry explores the ways buzz shapes popular sentiment, while making- and breaking- major brands.  He'll chronicle the rise and fall of TV as a source of buzz, and how it has given way to the new kingmakers of marketing- online communities. He'll also explore the ancient art of the "shill"- and how it's finding new life on the Internet.  

Listen to this episode as streaming audio (runs 27:30)