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Season 4: "Being There: Selling Experiences"

Airs on Radio One:
Saturday 27 February, 2010 10am
Monday 1 March 2010 11:30am

When is an airline not an airline? Or a bottle of pop more than a packaged good on a shelf? When it's an experience. This week Terry O'Reilly examines the new trend towards 'experiential' marketing- where consumers do more than buy a brand- they engage it. And he traces "modern" retail experiences (Starbucks, for instance- where attitude, atmosphere, sounds & smells combine to create a social experience) all the way back to department store pioneers Timothy Eaton and John Wanamaker.

Listen to this episode as streaming audio (runs 27:30)