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Season 3 "Ask Terry"

Broadcast dates: Monday 22 June 2009 11:30 am
Saturday, 27 June 2009 4:30 pm

The 'ol Age of Persuasion mailbag has been packed a little too full lately. So this week- in the season finale- Terry O'Reilly dedicates an entire show to answering your questions about advertising and marketing. How do you pitch your great ad idea to a major brand? Will product placement replace conventional advertising? What's an eco-friendly way of removing carpenter bees from the back deck? Okay, Terry has some of the answers. At least he'll take his best swing at your pitches, this week on The Age of Persuasion.

Listen to this episode as streaming audio (runs 27:30)


Previous Comments (15)

Great feature! So excited to discover it. I'll be listening. Can I download it from iTunes?

Michelle Sweet, June 21, 2009 12:49 PM

my name is Hanna and I'm in grade eight. I was told to do a project on my choice of topic. I have chosen to do it on the trikes and the age of advertising. I listen to your show almost every week. And I was wondering weather i could perhaps schedule a interview with you, so i could learn more about this and perhaps show it on my presentation.
please write back
Hanna R M.

Hanna R M. , June 21, 2009 2:15 PM

Hey Mike! Nice to put a voice to the name...

Listened to "Ask Terry" en direct today! Radio usually means that I am on the move and Podcast somewhere near the kitchen. But with a podcast I can look up the references right away.

Either way, it sounds like you are talking to me. Gems and yummy little tidbits and brain pokes. Thank you.

Valerie Pinard-Jain, June 22, 2009 12:11 PM

I think you need to change the name of your program to "The Age of Deception".

Your defense of Nike, for example, as a good Corporate citizen is indefensible - ever hear of the exploitation of child labour in third world countries?

Your focus is to persuade us deception, misrepresentation and exploitation of the gullible is somehow honourable. Nothing could be further from the truth.

Almost all the corporations you tout as "good Corporate Citizens" are the most corrupt and deceptive in their advertising.

You ignore the Bigger picture in your attempts to justify a totally corrupt industry - marketing and advertising. It encourages selfish and greedy behavior and encourages excessive consumerism - a main contributor to Global Warming.

This show is little more than propaganda for the advertising industry.

Please remember that Public Relations is a euphemism for PROPAGANDA.

Peter Guenther, June 22, 2009 12:45 PM

Here's a question for Terry O'Reilly: why aren't people in advertising held accountable for promoting discrimination in Canada? Such sexist commercials are neither funny nor effective. In The National Post (June 20,2009) Terry claims that he never had a single complaint for ads promoting sexism against "WASP men" - please consider this your first.

David Lam, June 22, 2009 1:57 PM

In the National Post, June 20, you were quoted as saying: WASP men are the greatest target in advertising....You don't get a single letter of complaint. About 2 years ago, Tim Horton's had an ad where a father made a complete fool of himself and the mother stood as the model of sense. I wrote to the company complaining. They replied in the most patronizing way, sending me a booklet of coupons. I returned the booklet with a sharp letter, renewing my complaint. Shortly after, the ad was gone. I do not know if it had anything to do with my letter. But it disappeared.

Roy Engfield, June 22, 2009 3:14 PM

can't wait til next season's show. Oh and I'll be buying the book...I am so susceptible to product placement.

Thanks for the great season!

Fraser, June 22, 2009 7:15 PM

Hi Terry and Mike,

How does one balance the DR advertising need to be direct and forth coming with the 'stated' requirement of being entertaining, clever and assume some risk?

As I help a charity, it is not like I can take a risk with a campaign that may not produce the desired results.

How would you introduce creativity with a DR charity campaign?

Enjoyed the show. thanks,

Dan Loftus, June 23, 2009 11:35 AM

Dear Terry;
I know it's late for this season's show, but on next season's show could you answer the following?
Do companies ever react or pay attention to critical responses from the public? If I send an e-mail to an advertiser that explains why their ad appears to me to be a really bad one, - and I'm not talking about something I find politically incorrect - just plain bad! How many similar responses would it take to either have them pull the ad or change it?

Linda from Laurel Ont., June 27, 2009 5:05 PM

Love the show! Listen to it weekly on Sirius 137. I'm becoming a CBC convert.

Blaise, June 28, 2009 9:30 AM

The Age Of Persuasion is one of the most interesting programs I have ever listened to. I would suggest that it should be mandatory listening for all business, marketing and psychology students.

Jim Ozon, June 29, 2009 3:05 PM

Hi, I am writing to ask if you are going to be returning in the fall for a fourth season. I really hope that this show will return. Thanks for a great season of listening:) Happy Canada Day!

Holly, July 1, 2009 5:15 AM

Hi Terry,

Obviously you're a good teacher. Unlike the situation in a lot of modern-day high school and university classes, you're getting a lot of good feedback and interaction from your students.

Of course that doesn't mean all of it's happy and positive, but this is part of the give and take of learning, growing, and helping each other go through that process.

I'm not here to tout that everything you've said is totally spot on. Nobody's perfect. But for the most part you've stimulated your audience, given them a good education, and caused them to start thinking for themselves -- a HUGE accomplishment in this day and age.

I encourage you to keep up the good work as long as they let you. If the naysayers ever get you down, just remember that the vocal minority are like objects in the passenger side mirror: they appear bigger than they actually are. They make up less than 1% of the total audience.

Thanks for the great work you -- and the rest of the AoP team -- do on a weekly basis!


Drewster2000, July 2, 2009 1:31 PM

I'm only able to stream half this episode, never had the issue before. Could you please correct and re-post.


Andrew Schnare, July 13, 2009 9:28 PM

I hope someone got back to Hanna before her project was due...

Tim Jaques, September 14, 2009 9:54 PM
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