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Season 3: "Urban Legends"

Monday 8 June 2009 11:30 am
Saturday, 13 June 2009 4:30 pm

Bulletin... bulletin... bulletin... this just in... the actor who played "Mikey" in the Life Cereal Ads did not die as result of consuming pop rocks and cola (or from any other cause). Just as not-dead is Jared Fogel, spokesman for Subway restaurants. A tooth will not dissolve when left in Coca Cola overnight. And Pepsi did not have to give a Harrier Jet to a business student who sued them over a "Pepsi Points" TV ad in the 90's. Join Terry O'Reilly around the campfire as he explores Urban Legends surrounding advertising. He'll debunk a few of the howlers, and tell stories of a few that are true.

Listen to this episode as streaming audio (runs 27:30)


Previous Comments (8)

OK, great show, totally love it. And, of course, the irony.

Yup, i listen to a network with no advertising, and get hooked on a show about advertising. IRONY? I wonder.

You have produced a wonderfully, timely, look at US; told us what we want, what we trust, and what we want to believe in. You have shown us, US.

Thankyou, all of you @ageofpersusion.greatradio.cbc.ca.

Paul McManus

Paul McManus, June 6, 2009 7:41 PM


Erin, June 7, 2009 5:25 PM

Interesting to hear your analysis of the Honda 'Rube Goldberg' style ad. You may like to know that this ad is a blatant rip off of a video artwork by Swiss artists Peter Fischli and David Weiss entitled 'Der Lauf Der Dinge', (The Way Things Go),
which was first presented at Documenta 8 International art Exhibition is Kassel Germany in 1987.

Below is a clip from Wikipedia on the subject.

In May 2003, Fischli and Weiss threatened legal action against Honda over similarities between the Cog commercial and The Way Things Go. The artists felt that the ad's creators had "obviously seen" their film, and should have consulted them. They had refused several requests to use the film for commercial purposes.[3] Honda's advertising firm Wieden+Kennedy eventually admitted to copying a sequence of weighted tires rolling uphill. The controversy was blamed for denying Cog a Grand Prix at the 2004 Cannes Lions International Advertising Festival.[4]

Gord Ferguson, June 8, 2009 2:16 PM

Hi Terry and Mike
I am a bit of a radio nut, including modern CBC programming and Old Time Radio. I always love it when you use clips from some of the classic radio shows of the golden age. Does Pirate Toronto have an extensive collection?

Would it be possible to list the titles and episode nubers of this year's series? I assume that you don't count the repeats as a season 3 episode but I am having trouble lining up air dates, with episode titles and numbers.

Great show.

Archie, June 9, 2009 3:33 PM

love the episode, except for the fact that the "campfire" sound effect you use sounds like people cracking their joints and made me cringe through the whole ordeal.

Daniel Hopper, June 11, 2009 3:52 PM

I have long been and continue to be an avid listener to CBC. Keep up the good work. I particularily find The Age of Persuasion fascinating and ironically true.

Peter Dyck, June 12, 2009 4:49 PM

Hi Folks,

First to Gord above, no, didn't know that there was a pre-Honda spot of this nature. I will definitely check it out. Thanks for that.

To Archie, yes, Pirate does have a pretty good archive of old radio shows and commercials. I am a packrat, so I am forever collecting whatever I can. Mike Tennant is also very resourceful when finding old clips. I'll talk to Mike about posting all the Season Three episodes and air dates.

To Daniel - sorry about that. Sometimes SFX end up sounding like other sound effects.

And finally, thanks Peter. Music to our ears.


Terry O'Reilly, June 22, 2009 9:27 PM


Is your math correct?

Harrier Jet: 700,000,000 Pepsi points.

Cost per point: $0.10 dollars

Cost for 700,000,000 Pepsi points: $70,000,000 dollars.

Not $700,000 as in the episode. Great show though as always.

Saeed Khan, September 3, 2009 6:05 PM
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