Past Episodes: April 2009 Archives

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Season 3 Episode 2: "Recession Marketing"

Broadcast dates: Monday April 20 at 11:30 am and Saturday April 25 at 4:30 pm
Originally Broadcast: Monday 12 & 17 January 2009

Strange things happen in the Age of Persuasion during an economic downturn. As Terry O'Reilly observes, many advertisers abandon their sense of humour, and often- mistakenly- turn to aggressive, desperate hard sell. Meanwhile, some brands, such as Wal-Mart, McDonald's and SPAM, actually thrive. And a few, courageous marketers know that in tough times, great marketing is counter-intuitive. Terry explains why.

Listen to this episode as streaming audio (runs 27:30)

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