Past Episodes: March 2009 Archives

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Season 3: "A Taste for Blood: Direct Marketing."

Broadcast dates: Monday 23 March 2009 11:30am & Saturday, 28 March 2009 4:30pm (Originally aired 5 January '09)

There's a lot more to Direct Marketing than "ShamWow", and Ginsu knives, and Veg-O-Matics. In this repeat broadcast of this season's premiere, Terry O'Reilly looks at the changing craft of Direct Marketing- and explains why ad giant David Ogilvy called it his "first love and secret weapon". Terry will track the history of Direct Marketing from Eaton's catalogues to "amazing" TV offers to online banner ads.

Listen to this episode as streaming audio (runs 27:30)

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