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The Sport of Persuasion

Broadcast Date: December 4, 2008 (Originally broadcast: January 19th, 2008)

Believe it or not, there was once a time when sports and marketing slept in separate beds. Enter C.C. "Cash & Carry" Pyle, the first modern sports agent.

This week, Terry O'Reilly explains how Pyle changed sports forever, and why marketers so eagerly assume the expense, and the risk, of putting their product in the hands of a star athlete. Then, he'll give you a peek at the marketing playbook, and show you what distinguishes a 'star' from a 'superstar'.

Listen to this episode as streaming audio (runs 27:30)


Previous Comments (4)

I LOVE LOVE LOVE Terry O' Reilly's Age of Persuasion program. It is insightful, funny and very well produced. Please keep it coming. Wish I could download podcasts.
Thank you Terry!

Helen Reagh, January 2, 2009 10:39 AM

Love the show! So well done. Just keep 'em comin!

Bob Riche, January 9, 2009 12:04 PM

I think this show is incredible, it's entertaining and inciteful, though I have one request. Have you ever had experiences or projects that involved financial institutions. All of the shows cover mostly retail but I have yet to here a show that looks at banks.

Ernest Hudaj, January 22, 2009 9:32 AM

Dear Terry,
I absolutely LOVE the show. It's insightful, entertaining and all aruond well done. Though I would love to be able to download pocasts. Keep the shows coming!

Stewart W, January 24, 2009 1:23 PM
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