Past Episodes: December 2008 Archives

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AOP returns with a new Season: January 5th, 2009

We are very pleased to announce that the new season of The Age of Persuasion debuts on Monday, January 5th, 2009 at 11:30 a.m. Monday episodes will be repeated Saturdays at 4:30 p.m.

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Everything I Need to Know About Life I Learned from Agency Pitches

Broadcast Date: December 27th (pre-empted on CBC Radio One, aired on Sirius Channel 137) (originally broadcast: February 16, 2008)

It's among the greatest, most inspired, most creative, most spectacular work done in marketing... yet few ever see it. Every year, Ad agencies pull out all the stops to 'pitch' their services to prospective clients. This week, Terry O'Reilly takes you inside the boardrooms to share some of the Ad industry's best, most remarkable, and most disastrous 'pitch' stories, and gleans from them a surprisingly handy set of life-lessons.

Audio currently unavailable

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Branding the News

Broadcast date: December 18, 2008 (Originally broadcast February 2nd, 2008)

News is big business. This week, Terry O'Reilly traces the origins of today's news packaging.

Here's a headline you'll never, ever see in your daily paper: "Nothing Happened". Terry O'Reilly describes the ugly circle that drives modern newsgathering: how reporting takes money, how the need from money means attracting advertisers, how pleasing advertisers requires a vast audience, and how the need for a vast audience affects news content, and the way it's presented.

He explores the cult of personality that drives TV newscasts, and traces the history of newsgathering to a handful of distance runners in ancient Greece.

Listen to this episode as streaming audio (runs 27:30)

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