Past Episodes: October 2008 Archives
Tuesday October 28, 2008
"It's the Insight, Stupid"
Brodcast Date: October 30, 2008. (Originally Broadcast in April, 2007)
Bill Clinton's electoral victory of 1992 owed much to a four word phrase created by advisor James Carville: "It's the economy, stupid". It wasn't an idea, or a slogan, but an insight. Join Terry O'Reilly as shows why an insight is at the heart of modern persuasion, and how insights fuel great ideas, art, and inventions.
Listen to this episode as streaming audio (runs 27:30)
Categories: Past Episodes
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|Tuesday October 21, 2008
Award in Edgewise
Broadcast Date: Oct 23, 2008 (Originally aired April 26, 2007)
Try Googling the phrase "Award-Winning". Go on; we'll wait. See? 71 million hits. Join Terry O'Reilly - wait- the "award winning" Terry O'Reilly - as he explores the persuasive power of those two little words in our culture. He'll play- yes- award-winning ads, and examine the self-congratulatory side of our culture.
Categories: Past Episodes
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|Wednesday October 8, 2008
Frontiers and Boundaries
Broadcast Date: October 9 2008 (Originally aired in April of 2007)
It's no surprise that a lot of today's Ads would never have aired in our parent's time. But guess what? Many Ads from the past would never be tolerated today. This week Terry O'Reilly explains how Advertising is a kind of time capsule: reflecting the tastes and tolerances of a given time. And how quickly those tolerances can change.
Listen to this episode as streaming audio (runs 27:30)
Categories: Past Episodes
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|- June 2011
- Sat., 25 – Season Five.
"Ask Terry Again" - Sat., 18 – Season Five.
"Diversity in Advertising" - Sat., 11 – Season Five.
"Terry's Book Club" - Sun., 5 – Season Five.
"Slogans"
- May 2011
- Sat., 28 – Season Five.
"Ageism In Advertising" - Sat., 21 – Season Five.
"The Sound of Persuasion" - Fri., 13 – Season Five.
"Opportunism In Advertising"
- April 2011
- March 2011
- February 2011
- Sat., 19 – Season 5: Marketing the Unpleasant
- Sat., 12 – Season 5: Even More Remarkable Brands.
- Sat., 5 – Season 5: Marketing Pioneers
- January 2011
- Sat., 15 – Season 5: Luxury Advertising
- July 2010
- June 2010
- Mon., 21 – Season 4: "Looking For the Admen in Madmen"
- Mon., 7 – Season 4: "More Remarkable Brands"
- Tue., 1 – Season 4: "Categories"    Old 5
- May 2010
- Tue., 25 – Season 4: "Opportunism"
- Tue., 18 – Season 4: "Negative Advertising"
- Thu., 13 – Season 4: "Slogans"    Old 16
- Thu., 6 – Season 4: "Persuasion Fail"    Old 16
- April 2010
- Thu., 29 – Season 4: "Profiles in (Marketing) Courage"
- Fri., 23 – Season 4: "Where Power Resides"
- Fri., 23 – Season 4: "Privacy"
- Mon., 5 – Season 4: "Oddballs: Singular Campaigns"
- March 2010
- Mon., 29 – Season 4: "Buzz"
- Mon., 22 – Season 4: "Context"
- February 2010
- Fri., 26 – Season 4: "Being There: Selling Experiences"
- Wed., 24 – Season 4: "Are People Idiots?"
- January 2010
- Thu., 21 – Season 4: "Heroes & Villains"    Old 9
- Wed., 13 – Season 4: "Pitchmen"    Old 11
- Mon., 4 – Season 4: "Marketing the Unpleasant"    Old 21
- September 2009
- Fri., 4 – Season 3: "The Myths of Persuasion"    Old 11
- August 2009
- Fri., 28 – Season 3: "The Real Deal: Authenticity"    Old 13
- Fri., 21 – Season 3: "Big and Small"    Old 8
- Fri., 14 – Season 3: "Brand Loyalty"    Old 29
- Fri., 7 – Season 3: "Selling God"    Old 21
- July 2009
-     Old 13
- Fri., 24 – Season 3: "Repetition Repetition Repetition"    Old 17
- Fri., 17 – Season 3 Episode 5: "According to Hoyle"    Old 8
- Tue., 7 – Season 3: "Rethink the Shark"    Old 8
- Sun., 5 – Season 3: "Nasty is the New Nice"    Old 22
- June 2009
- Sat., 20 – Season 3 "Ask Terry"    Old 15
- Mon., 15 – Season 3: "Embracing New Media"    Old 5
- Sat., 6 – Season 3: "Urban Legends"    Old 8
- May 2009
- Sat., 23 – Season 3 Episode: "Entertainment or Nothing"    Old 5
- Sat., 23 – Season 3: "The Museum of Persuasion"    Old 11
- Sat., 16 – Season 3: "Great Canadian Campaigns"    Old 22
-     Old 11
- April 2009
- Mon., 20 – Season 3 Episode 2: "Recession Marketing"    Old 7
- March 2009
-     Old 14
- February 2009
- Sat., 21 – Season 3: "Commandeering Holidays"    Old 14
- Sat., 14 – Season 3 Episode 7: "Breaking the Contract"    Old 8
-     Old 5
- December 2008
-     Old 48
-     Old 19
- Thu., 18 – Branding the News    Old 28
-     Old 2
- Wed., 3 – The Sport of Persuasion    Old 4
- November 2008
-     Old 53
- Wed., 19 – "Do This Or Die"    Old 4
- Wed., 12 – The Future of Persuasion    Old 10
- Fri., 7 – The Wall of Cynicism    Old 4
- October 2008
- Tue., 28 – "It's the Insight, Stupid"    Old 16
- Tue., 21 – Award in Edgewise    Old 10
- Wed., 8 – Frontiers and Boundaries    Old 5
- Mon., 6 – Guerrillas in Our Midst    Old 10
- September 2008
- Mon., 29 – By Any Other Name    Old 7
- Mon., 22 – "The Youtube Revolution"    Old 5
- Mon., 8 – A Sense of Persuasion    Old 3
- June 2008
- Thu., 19 – Season Finale - Six Remarkable Brands    Old 10
- Thu., 12 – Persuasion in the Niches    Old 15
- Thu., 5 – Advertising as the New Sugar Daddy    Old 5
- May 2008
- Thu., 22 – "Selling War"    Old 10
- Thu., 15 – The Myth of Mass Marketing    Old 8
- Thu., 8 – Emotion    Old 13
- April 2008
- Fri., 25 – In Defence of Advertising    Old 12
- Thu., 17 – The Strategy of Persuasion    Old 8
- Thu., 10 – Crowd Control    Old 11
- March 2008
- Thu., 27 – Advertisers as Censors    Old 8
- Thu., 20 – Royal Jelly    Old 15
- Thu., 13 – The Trouble with Big    Old 13
- Thu., 6 – Reviving the Brand    Old 9
- February 2008
-     Old 20
- Mon., 25 – Leaving Your Mark    Old 14

The Age of Persuasion has won a Grand Award, a Gold Medal and a Silver Medal from New York Festivals for Luxury Advertising and The Happy Homemaker: How Advertising Invented The Housewife.
Air Times
Network | Times |
---|---|
Radio One | n/a. See Under the Influence |
Sirius 137 | n/a |
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Broadcast in the US by WBEZ Saturdays at 6:30 a.m. |