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A Sense of Persuasion

Broadcast Dates: September 4 and 6, 2008

Top brands are discovering that the best way into your imagination may be
through all five of your senses. Join Terry O'Reilly this week on The Age
of Persuasion as he explores the new trend of 'celebrity' fragrances',
examines the century-old connection between music and colours, explains why
Kellogg's hires a team to refine the "crunch" of its cereals, and
shows how three drops of vanilla can help sell a quarter-million-dollar home.

Listen to this episode as streaming audio (runs 27:30)


Previous Comments (3)

I love your show and am hoping you are working on season three!!

I would have loved to be in your boardroom when you were deciding which music to backup your party sequence.

The image in my mind shifted dramatically when "Tequila"
by the Champs came on and I had
bust a gut!

Suddenly I was standing on a green shag rug in the basement with the 60's furniture deciding between two kinds of chips holding a wet bottle of warm beer....

Bravo team!!!!

Kathy Leko, September 14, 2008 11:48 PM


Can't tell you how much we appreciate your saying so.

As a matter of fact, much thought and discussion went into choosing a tune that conjured the cardigan-and-shag-rug headspace we wanted for Terry's party. In the end we determined that 'Tequila' was- hands down- the best song for the job.

Keith, our engineer, spent a fair bit of time in studio- EQ'ing and mixing it to our instruction: that it sound as though it's coming from an old record player across the room.

Busting your gut made it all worthwhile.

thanks so much

Mike Tennant

Mike Tennant, September 15, 2008 10:56 AM

ALL of your programs are fabulous!!
Thank you.

Joyce Bakemeier, September 22, 2008 1:32 PM
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