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Third Season Confirmed!

We're very happy to announce that another season of the Age of Persuasion will be returning to the airwaves on January 12th.

Mike and I are looking forward to another season of delving into the world of advertising and marketing, and our episode list for this season is very interesting and thought provoking. Hope you'll tune in!

Listen to our new theme below:


Previous Comments (38)

Was I ever happy to see the promo for AoP on cbc.ca!!! I have thoroughly enjoyed past episodes (both O'Reilly On Advertising and AoP. You should know that I am not a business person or professor of business, etc. I have never taken a business course in my life. I say this to convey that AoP is a valuable program for EVERY Canadian, not just those directly attached to the topic ( which I guess we all are, but you know what I mean).

Messrs. O'Reilly and Tennant and crew do an exemplary job....this is one of the most informative and at the same time entertaining programs on Radio One. I look forward to Season 3, as well as 4, 5, 6, 7, 8, 9, etc. etc.

Ken, January 11, 2008 5:16 PM

Hooray! I am so Happy to hear that there will be another
season of The Age of Persuasion. I love hearing about the history of advertisement. Terry's insights and observations are both interesting and entertaining. Excellent stuff!

Kind Regards,
Ilia Suter

Ilia Suter, January 14, 2008 10:51 AM

Thank you Thank you Thank you

I loved this program in the past, and I will listen on Saturdays religiously

Rita Dillon, January 14, 2008 11:02 AM

I am thrilled to see Terry O'Reilly back. The Age Of Persuasion is quite
simply the most facinating and clever bit of radio work to hit the airwaves
in quite a spell.

Gerry Tuppert, January 14, 2008 11:05 AM

Awesome! Where can I find the past episodes. Only now do I have high speed and can listen to them again.

I would love to contribute some of my sales stories if he ever has a segment and needs input.: Like how I brought the "express line" idea to the newspaper business and how I changed the "takeaway" a little to get a client to move, and how I sold prepackaged sandwiches against a fresh sandwich competitor.

-Ian Klepsch

ian klepsch, January 14, 2008 1:31 PM

Yes!! This is awesome.

I'm an advertising student and AOP is better than most of my classes!

Please podcast the shows!

Charles J, January 18, 2008 1:15 PM

This is an excellent series. Entertaining, funny and informative. Whenever it's on the radio my dial stays on it.

Keith Loh, January 18, 2008 1:54 PM

I have always had an interest in media and how it is used to persuade people to do things that they might otherwise consider foolish, extravagant, idiotic, inappropriate (add your own adjective here)etc. The whole idea of not just appeasing a need, but actually creating one is to me a topic ripe for plucking.
Thank you Terry O'Reilly for creating (and starring in) such an interesting, informative and irreverent show - all that and a great radio voice thrown in absolutely FREE FREE FREE!

Grant Ranalli - Hamilton, January 18, 2008 7:30 PM

Absolutely - this is some of the greatest infotainment around. And it gives Rhetoric scholars a zing of "told ya so" satisfaction, too ;)

james johnston, January 19, 2008 4:36 AM

Also happy know AOP is back, but ... why can't there be podcasts so I can hear all the episodes instead of the few that I am able to hear when I'm around to listen Saturday AM?

Doug Maynard, January 20, 2008 12:41 AM

I too look forward to hearing this show when I am not carting my kids off to hockey or dance or yoga lessons at the same time. So I have missed a few over the past two seasons. Is there any chance that the past two seasons could also be made available through podcast as well (once all the copyrite issues are sorted out). They are very useful, as well as entertaining. Keep up the good work.

Tom Murphy

Tom Murphy, January 24, 2008 2:47 PM

Brilliant, I caught the tail end of the show this past Sat and thought, it can't be, another season?

sure enough it's true!

Brett Reid, January 24, 2008 3:29 PM

Love your program, The Age of Persuasion, and glad you bringing it back, thanks.

IT Man, January 25, 2008 2:03 PM

I love listening to Age of Pursuasion and have recommended it to friends and colleagues, but the 11:30 a.m. Saturday slot is a difficult one for me to catch.

Why isn't there a weekday morning or evening rebroadcast or podcast available?

Lynne Teperman, January 31, 2008 1:52 PM

I agree with having AoP as a podcast! Terry and the entire AoP crew put forward a great show that I regret I sometimes miss. Always an informative and entertaining show!

Michael Bethke, February 1, 2008 10:07 AM

Very pleased to see this insightful show is renewed for another season. AOP is certainly one of the most interesting commentaries on modern culture/psychology/politics I've found. Would very much like to have the show available as a podcast - can't always tune in for the broadcast.

Rick Jemmett, February 2, 2008 2:24 PM

I have thoroughly enjoyed AOP since I discovered it sometime last year. I find the program content informative and interesting, and Terry O'Reilly's delivery is excellent! Earlier this year, I was thrilled to hear that AOP wascoming back for another season, but was dismayed when I realized it was in a Saturday morning time slot - due to work I can't catch the show! I am so glad that on AOP podcasts are coming and am looking forward to listening!

Melanie, February 5, 2008 1:25 PM

I've missed your show. Welcome back! So glad to hear you are trying to work out a podcast version.

Leigh Thorpe, February 9, 2008 3:04 PM

Love the show --- can't always listen when broadcast

podcasting coming soon ??

My ipod is 90% CBC content

would love to add this show to my list

keep up the great work


Peter Stec, February 17, 2008 9:41 AM

Very Grateful. Was sad when the series ended last year. So happy to hear it's return! Excellent production. Have my daytimer & phone alarm set to remind me to listen 11:30 AM Saturday. Miss the second chance Thursdays, but, who knows, perhaps it will happen again soon, too! Started life singing, including commercials, and worked with David S. Catton in Western Canada' Foster Advertising, and sang many times in shows with Lorenzo & Henrietta Music, so the scope and history of Terry & Team's show is resonant, pertinent, and realtime!
Thank you for now offering Podcasts! More! More! S.B.

Susilawati Bryant, February 23, 2008 11:47 PM

Great news! Always enjoy your perspective on the biz. Having spent 25 years as an ad person, I relate time and again to your shows. Great source for a study of human nature. Keep up the great work.

mike garrett, February 26, 2008 10:24 AM

It is working now.
I love the new music.
Sat a.m. is not good for me but I can catch up from the
AOP website.
Great show, Keep up the good work

Mary Demers, February 26, 2008 5:54 PM

Love the series..I'd like to see it as a podcast as well. Pehaps a members only for a small fee if need be.

Keep up the great work.

Don Murphy, February 28, 2008 6:39 PM

Please podcast this show or at least offer it on iTunes or some other download service!

Ben Dover, March 1, 2008 8:59 PM

let me add my voice of Kudos to Terry, Mike, et al.

You've created a wonderfully dynamic, educational and entertaining show. In what I consider to be CBC's new Golden Age of programming, yours stands out as a stand out! Top level work with the highest production values. Me and most of my graphic designer, art director friends must get our regular fix. Despite the entertainment value which is very high, the substance is higher... it's like a graduate level course in marketing.

Bravo and thank you SO MUCH.

Ray Van Dusen, March 3, 2008 3:45 PM

Excellent show! Is a podcast in the future?

Derek, March 26, 2008 7:20 PM

Hello!!!CBC execs are you listening? Not one negative comment, yet you stick the show in one of the worst slots in the week. Think about putting this very useful, entertaining and thought-provoking program....At least they were smart enough to bring it back for another season.

Good job Terry! Keep it up!

Nathan Grey, July 28, 2008 11:06 PM

I'd like to get the CD " The Age of Persuasion" but it is not in stock every place I've tried.Any suggestions?

jim cavanagh, August 2, 2008 11:35 AM

My spouse is going to go ballistic - I love that theme song and now I can play it in the car over and over while driving 1200 Km east to visit the family for vacation.

Brilliant... Thanks, Ari and Ian !

James Connolly, August 15, 2008 1:27 PM

Suggested Program: Game Shows
I believe you could deal with Roy Ward Dixon (putatively the inventor of radio gavme shows, in UK and Caaada.
There is also the riseably tiny prizes offered on Canadian games.

Jim Guthire, August 19, 2008 12:07 AM

I’m disappointed that the same shows from the past two seasons are being rebroadcast, while the shows from the first season of O’Reilly on Advertizing have not been. Is there any chance that they could also be rebroadcast or put on the web site?
By the way, for those who want podcasts, the shows can be downloaded in Real Player and then transferred to an MP3 player.

Lorne Billinkoff, September 21, 2008 8:54 PM

You mentioned a book by Bill Bernback, 'Do This or Die'. I can't seem to find it. Is it discontinued or out of print or am I imagining that it was a book?

Grant Ranalli, September 24, 2008 10:26 PM

Once again CBC proves it is the finest broadcaster in the world, having the fortitude in renewing a programme that has the rare combination of educating and entertaining.

Kudos CBC,

Kudos O'Reilly & Tenant.

Look forward to season 4

John Dowsett, October 26, 2008 12:59 AM

Let me answer a few of the questions from the above comments.

The episodes from the very first season, called "O'Reilly on Advertising" have not been re-broadcast (reason: copyright issues). But keep your eye on this website in case that changes.

Grant - the "Do This Or Die" was a print ad, not a book. It is, however, reprinted in a book called 'Bill Bernbach's Book: A History of the Advertising that Changed the History of Advertising." Written by Bob Levenson, who was Bill's creative director (and a wonderful man).

We've posted the words from that famous ad on this website. Just click on the show called "Do This Or Die" and you can read it.

Hope that helps.

Terry O'Reilly, November 3, 2008 12:12 PM

Simply Awesome!

Barry Brown, December 23, 2008 10:15 AM

O'reilly's show is the best thing since sliced bread.
Former student of marketing.

Michael Copps, January 21, 2009 6:07 PM

AOP, you do a fabulous job balancing up the messages we are bombarded by every waking hour (unless you listen to CBC Radio!). AOP is a "must-listen" for me, and hope you can go on for many more seasons. CBC, PLEASE PODCAST.
I accept that advertising and marketing is a necessity in a world of change and new concepts and possibilities, but unfortunately there is a lot of misleading and sometimes blatantly deceptive material out there. AOP helps people to filter out the good from the bad.
Hugely entertaining and informative programme, Thanks!

Bernie Roycroft, January 30, 2009 11:22 AM

Podcast on iTunes would be great. There is so much
available through iTunes, it's great to have everything in one place. Love the show. I find it inspiring, with a sprinkle of "never do...". keep up the good work!

Caitlin Bryant, January 30, 2009 1:53 PM
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