host picture
Bookmark and Share

Memorable Lines

Why do some quotes, phrases or lines have staying power, while others just don't hang around?  Take "May the force be with you."  Or, "Frankly, Scarlett, I don't give a damn."  That staying power of some line is a topic that some computer sicentists are studying.  Craig Lederhouse talks with science columnist, Michael Bhardwaj about what lines stick and why.


Download Flash Player to view this content.

Here's a link to test  to learn more about how phrasing affects memorability.