iTABLET? iPAD? iSLATE ?
Technology and gadget fans will finally get the answer today.
Apple will reveal its "latest creations" at a press event in San Francisco.
Speculation is, the widely anticipated Apple tablet will be among them.
Like the iPhone and the iPod before it - the announcement of the new product has been shrouded in mystery.
We know Apple has been in talks with the New York Times, NewsCorp and other media companies.
So the tablet is likely to have an e-reader component to access books, newspapers and magazines.
That has the New York Times guessing at whether it could help save the print industry.
Traditional media outlets have been struggling with how to make money with their online content.
The Guardian says - from home entertainment to gaming - the device could change the way we do just about everything.
One thing's for sure - it's going to be pretty and everyone is going to want one.
You can watch the Apple announcement live here.
- Analysis By linking Trump with hate groups, Clinton spotlights the 'alt-right'
- The 'alt-right' has existed for years as an obscure political subculture shrouded in racist innuendo. On Thursday, Democratic presidential candidate Hillary Clinton sought to lay bare the white-nationalist movement, holding it up as a mirror to forces backing Republican Donald Trump.
- Blast kills 11 police officers, injures 78 in Turkey
- Kurdish militants on Friday attacked a police checkpoint in southeast Turkey with an explosives-laden truck, killing at least 11 police officers and injuring 78 others, the state-run news agency reported.
- Strong aftershocks rattle devastated Italian earthquake zone
- Strong aftershocks rattled residents and rescue crews alike Friday as hopes began to dim that firefighters would find any more survivors from Italy's earthquake. The first funerals were scheduled to be celebrated for some of the 267 dead.
- Judge in Stanford sex assault trial leaving criminal cases
- A California court said Thursday that a judge who was harshly criticized and subjected to a recall campaign for the leniency of a six-month jail sentence for a former Stanford University swimmer who sexually assaulted an unconscious woman will no longer hear criminal cases, a move that came at his own request.
- Analysis Why the deal to end Colombia's 5-decade war is no guarantee of easy peace
- As much as the deal to end Colombia's five-decade war has been cheered in the South American country, the accord is also extremely controversial because the FARC rebel group is so widely despised, John Otis writes from Bogota.