iTABLET? iPAD? iSLATE ?
Technology and gadget fans will finally get the answer today.
Apple will reveal its "latest creations" at a press event in San Francisco.
Speculation is, the widely anticipated Apple tablet will be among them.
Like the iPhone and the iPod before it - the announcement of the new product has been shrouded in mystery.
We know Apple has been in talks with the New York Times, NewsCorp and other media companies.
So the tablet is likely to have an e-reader component to access books, newspapers and magazines.
That has the New York Times guessing at whether it could help save the print industry.
Traditional media outlets have been struggling with how to make money with their online content.
The Guardian says - from home entertainment to gaming - the device could change the way we do just about everything.
One thing's for sure - it's going to be pretty and everyone is going to want one.
You can watch the Apple announcement live here.
- Obama hints at changing bulk collection of phone records video
- U.S. President Barack Obama has suggested at an end-of-year news conference that he may be ready to rein in some of the bulk collection of Americans' phone records to allay the public's privacy concerns.
- Audio South Sudan refugees 'suffering' in UN peacekeeping bases video
- A South Sudanese man who has taken refuge inside a United Nations peacekeeping base says thousands of people inside the compound are seriously suffering as ethnic tensions continue to inflame the young country.
- HMCS Toronto makes huge heroin bust on the high seas
- A Canadian warship on patrol in the Arabian Sea has made another big drug bust. HMCS Toronto boarded a ship off the east coast of Africa carrying 506 bags of heroin, weighing more than 538 kilograms.
- Photos CEOs in hot water: a year in big blunders
- A number of CEOs made headlines for all the wrong reasons this year. Here's a list of some more memorable corporate gaffes of 2013.
- Russian activist Yevgeny Vitishko jailed for protesting Olympic construction
- A Russian activist who has reported on the environmental fallout from construction for the 2014 Sochi Winter Games is sentenced to three years in prison.