Past Episodes
Thursday November 10, 2011
Marketing Medicine Mailbag
This week'a show had three stories about the art of patient persuasion. In theory, I'm supposed to tell you about the benefits and the risks and let you decide. But in the real world, the surgeon who is ready to open your belly must be skilled at getting you to say yes. As usual, our show generated reaction from you. Click below to read your reaction.
Post script. For those of you looking for reaction to our show on Hospital Parking, fear not: we'll post a jumbo-sized edition next week.
Read more »Categories: Accountability, Blog Archives, Communication, Health Professionals
Wednesday November 9, 2011
A Computer Teaches Doctors Some Empathy
The Canadian Cancer Society says this year alone, more than 170,000 Canadians will be diagnosed with the dreaded disease. What those patients want from their doctors is a little kindness along with chemo. That's not something all doctors know how to provide. But a recent study has concluded doctors can learn some empathy skills. And the teacher may surprise you.
Read more »Categories: Blog Archives, Communication, Health Professionals
Friday November 4, 2011
Marketing Medicine Show
If you were alive and kicking in the 1950s and happened to own a TV set, you probably remember hearing a pitch for a vitamin tonic named Geritol. Listen to the commercials, and you'll notice how often the announcer mentions doctors. Then as now, you instill in us a good deal of authority and trust. It might surprise to you realize that we MDs - like television pitchmen, market tests and treatments - everything from MRIs to chemo. In theory, I'm supposed to tell you about the benefits and the risks and let you decide. But in the real world, the surgeon who is ready to open your belly must be skilled at getting you to say yes.
This week we present three stories about the art of patient persuasion. I talk with anaesthesia residents who say the hardest part of learning how to give epidurals to pregnant women in labour isn't figuring out where to put the needle but getting them to say yes to the needle - in a hurry. When it comes to medical treatments, there's facts and there's branding. Family doc and health communications guru Dr. Michael Evans schools me on how to work both into an a slick yet accurate medical pitch. And, take a look at electroconvulsive therapy or ECT, a controversial medical treatment that comes with some heavy negative branding.
That's Saturday, November 5 at 11:30 am (noon NT) and again on Monday, November 7 (3:30 pm NT) on CBC Radio One. Or click below to listen now or download the podcast:
Electroconvulsive therapy (ECT), is a bona fide form of psychiatric therapy for severe depression that was first introduced in 1938 by Italian psychiatrists Ugo Cerletti and Lucio Bini. The mechanism by which the treatment works is unknown. What is known is that a jolt of electricity is delivered to the brain to induce a convulsion.
Read more »Categories: Blog Archives, Communication, Health Professionals, Past Episodes
- November 2011
- Thu., 10 – Marketing Medicine Mailbag
- Wed., 9 – A Computer Teaches Doctors Some Empathy
- Fri., 4 – Marketing Medicine Show
- October 2011
- Fri., 28 – Park Your Frustration Show
- Wed., 19 – Can We Talk? Mailbag
- Fri., 14 – Can We Talk? Show
- Wed., 12 – Respect Mailbag
- Fri., 7 – Respect Show
- Tue., 4 – Overdiagnosis = Overkill
- September 2011
- Fri., 16 – Nurse Bullying Show
- August 2011
- Mon., 22 – WCBA in the Summer: Will to Die Show
- July 2011
- Tue., 26 – Before You Fire Your MD - Have a Chat
- Thu., 21 – You're Quizzing Me?????
- June 2011
- Thu., 30 – WCBA in the Summer: Boundaries Part One
- Wed., 15 – Getting Past Vaccine Skepticism
- Tue., 7 – For Whom the Patient Call Bell Tolls
- Fri., 3 – Mental Health Show
- May 2011
- Wed., 25 – To Err Is Medicine Mailbag
- April 2011
- March 2011
- Mon., 21 – An ER For Seniors is Long Overdue
- Wed., 16 – Does Your Doctor Check Your Medical Tests?
- Mon., 7 – Breaking Up: Reaction to Your Reaction
- Fri., 4 – Breaking Up Show
- Fri., 4 – A Leaky Medical Gadget?
- February 2011
- Fri., 11 – Listen to Me show
- January 2011
- Thu., 27 – Hospital Fixer Mailbag
- Fri., 21 – The Hospital Fixer Show
- Tue., 18 – Surgeons Need Some Understanding
- Thu., 13 – Thursday Mailbag
- Mon., 10 – Patient Privacy: More to Come
- Fri., 7 – Patient Privacy show
- December 2010
- Fri., 3 – The Stress Show
- Thu., 2 – Thursday Mailbag
- Thu., 2 – Sneak Peek: Public Health, Private Lives
- November 2010
- Thu., 25 – Sneak Peek of Our Unmentionables show
- Tue., 9 – Don't Label Patients Difficult
- October 2010
- Fri., 29 – When Your Life is Circling The Drain Episode
- Tue., 26 – ER Wait: Shame on ERs!
- Wed., 6 – Wednesday Mailbag
- Wed., 6 – Don't Call Me Fat!
- Fri., 1 – Social Medicine
- September 2010
- Wed., 15 – Telling Tales
- Wed., 15 – Wednesday Mailbag: Reaction to MS Show
- July 2010
Air Times
| Network | Times |
|---|---|
| Radio One | Saturdays at 11:30 a.m. (12:00 p.m. NT) and again on Mondays at 11:30 a.m. (3:30 p.m. NT) |
| Monday 4:30 p.m. ET Tuesday 3:30 a.m. ET Friday 3:00 a.m. ET Saturday 10:30 a.m. ET |
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