Saturday, February 16, 2013 | Categories: Season 1 |
In the world of marketing, the use of colour is a studied science. Colours play a bigger role in your purchasing decisions than you...
Sunday, June 24, 2012 | Categories: Season 1 |
Get this episode from In this final episode of the season, Terry answers listener questions about the advertising industry. Some of the very insightful questions...
Sunday, June 17, 2012 | Categories: Season 1 |
Get this episode from This week, we tell the remarkable story and journey of matchbook advertising. There was a time when the humble matchbook was...
Saturday, June 9, 2012 | Categories: Season 1 |
Get this episode from This week, we look at companies that go above and beyond the call. Smart companies add thoughtful, little touches that make...
Saturday, June 2, 2012 | Categories: Season 1 |
Get this episode from The gay community will spend over $800 billion dollars this year. A large percentage are affluent, hip and trendsetting, yet the...
Saturday, May 26, 2012 | Categories: Season 1 |
Get this episode from This week, I discuss my annual list of favourite marketing books. We'll look at a new book, titled, Mad Women, written by...
Saturday, May 19, 2012 | Categories: Season 1 |
Get this episode from This week, we explore when companies apologize. Over the lifetime of a company, mistakes happen. When those mistakes cause damage,...
Saturday, May 12, 2012 | Categories: Season 1 |
Get this episode from This is my annual celebration of the brands I envy. They aren't necessarily the most hip or most current. They don't...
Saturday, April 28, 2012 | Categories: Season 1 |
Get this episode from Hyper-Targeting is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers....
Saturday, April 21, 2012 | Categories: Season 1 |
Get this episode from This week, we explore whether sex really does sell. Woodbury's used sex to sell soap as far back the 1920s -...
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Saturdays at 6:30 a.m.
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