Season 1

Colour Schemes: How Colours Make Us Buy

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Dear Terry

Get this episode from In this final episode of the season, Terry answers listener questions about the advertising industry. Some of the very insightful questions...

Striking Images: Matchbook Advertising

Get this episode from This week, we tell the remarkable story and journey of matchbook advertising. There was a time when the humble matchbook was...

It's The Little Things

Get this episode from This week, we look at companies that go above and beyond the call. Smart companies add thoughtful, little touches that make...

L.G.B.T. Advertising: Chasing The Pink Dollar

Get this episode from The gay community will spend over $800 billion dollars this year. A large percentage are affluent, hip and trendsetting, yet the...

"Books, Books, Books"

Get this episode from This week, I discuss my annual list of favourite marketing books. We'll look at a new book, titled, Mad Women, written by...

When Brands Apologize: Sorry Seems To Be The Smartest Word

Get this episode from This week, we explore when companies apologize. Over the lifetime of a company, mistakes happen. When those mistakes cause damage,...

Brand Envy

Get this episode from This is my annual celebration of the brands I envy. They aren't necessarily the most hip or most current. They don't...

Hyper-Targeting:
How Brands Track You Online

Get this episode from Hyper-Targeting is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers....

Sex In Advertising

Get this episode from This week, we explore whether sex really does sell. Woodbury's used sex to sell soap as far back the 1920s -...
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