January 2013

Radio Is Dead. Long Live Radio.

Saturday, January 26, 2013 | Categories: Season 2 |

This week on Under The Influence, we look at the incredible creativity happening in radio advertising around the world today. Many advertisers think radio...

Timing Is Everything

Saturday, January 19, 2013 | Categories: Season 2 |

The movie, The China Syndrome, was released in 1979. It was the tense story of a newswoman, played by Jane Fonda, and her cameraman,...

A Prize In Every Box: Premiums, Toys and Box-Tops

Saturday, January 12, 2013 | Categories: Season 2 |

Remember when you were growing up, and you'd find a prize inside your cereal box? Prizes, premiums and box-top offers have been a staple...

SHAME: The Secret Tool of Marketing

Saturday, January 5, 2013 | Categories: Season 2 |

Welcome to the latest phenomenon in our culture. "The Death of Shame." While extra-marital activities and love children and sex tapes would have sunk...

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January 2013

Radio Is Dead. Long Live Radio.

Timing Is Everything

A Prize In Every Box: Premiums, Toys and Box-Tops

SHAME: The Secret Tool of Marketing

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