2013

 

Under The Influence Back On Air January 4th!

We're getting back Under The Influence Saturday, January 4th at 11:30am on CBC Radio One and Sirius Satellite Radio! This season, we'll be exploring subjects...

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Dear Terry

It's our last episode of the season on Under The Influence. And every year, we turn our annual season finale over to listeners and answer...

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This I Know.

This penultimate show of the season features the important lessons I've learned over the course of my 30-year advertising career. From the fact small...

Trust In Advertising

This week on Under The Influence, we look at Trust in advertising. Trust may be the most critical element of marketing, and a company's...

SHAME: The Secret Tool of Marketing

This week on Under The Influence, it's an encore broadcast as we explore one of the most effective marketing strategies ever devised: The use...

Nobody's Dead Anymore:
Marketing Deceased Celebrities

This week on Under The Influence, we look at Marketing Dead Celebrities. It's become a $2 billion dollar industry. The marketing of dead celebrities...

Real Time Advertising

This week on Under The Influence, we look at Real-Time Advertising. For over 100 years, most ad campaigns took months to produce. Suddenly, with...

Nothing In Common:
How Hollywood Portrays Ad People.

This week, we look at how Hollywood has portrayed advertising over the years. Most pilots, lawyers and doctors roll their eyes at the way...

It's The Little Things

This week, it's an encore airing of the episode that looks for companies who go above and beyond the call. Smart companies add thoughtful,...

Brand Envy

This is our annual look at the brands I admire. They may not be the hippest, or the latest, or even the coolest brands....

Loss Leaders:
How Companies Profit By Losing Money.

 This week on we explore the concept of Loss-Leaders. Loss-leader are products offered at a loss, in order to lead people to purchase more profitable...

Game Shows As Marketing

 This week, we look at Game Shows as Marketing. They've been around for almost 80 years, and entertain millions. But game shows are also powerful...

Famous Marketing Blunders

  This week on Under The Influence, we explore Famous Marketing Blunders. Along with the most famous marketing blunder of all time - the Edsel...

Hyper-Targeting:
How Brands Track You Online.

Hyper-Targeting is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers. That information is...

Selling Danger

In the history of the advertising industry, the full force of persuasion has been put behind many products that turned out to be incredibly...

Tales of Customer Service

This week on Under The Influence, we tell Tales of Customer Service. We're on the hunt for great companies that went out of their...

Billion Dollar Brands

This week on Under The Influence, we look at Billion Dollar Brands. There are millions of successful brands in the world, but very few...

Marketing Stunts

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"Coming Soon" - The Art Of The Movie Trailer

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Colour Schemes: How Colours Make Us Buy

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Look What They've Done To My Song, Ma

This week on Under The Influence - just in time for the Grammys - we look at the rocky history of popular music in...

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Buy Less: How Some Companies Profit By Asking You To Spend Less

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Radio Is Dead. Long Live Radio.

This week on Under The Influence, we look at the incredible creativity happening in radio advertising around the world today. Many advertisers think radio...

Timing Is Everything

The movie, The China Syndrome, was released in 1979. It was the tense story of a newswoman, played by Jane Fonda, and her cameraman,...

A Prize In Every Box: Premiums, Toys and Box-Tops

Remember when you were growing up, and you'd find a prize inside your cereal box? Prizes, premiums and box-top offers have been a staple...

SHAME: The Secret Tool of Marketing

Welcome to the latest phenomenon in our culture. "The Death of Shame." While extra-marital activities and love children and sex tapes would have sunk...
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