Saturday, May 18, 2013 | Categories: Season 2 |
This week on Under The Influence, we look at Real-Time Advertising. For over 100 years, most ad campaigns took months to produce. Suddenly, with...
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Monday, May 13, 2013 | Categories: Season 1 |
This week on Under The Influence, we look at Real-Time Advertising. For over 100 years, most ad campaigns took months to produce. Suddenly, with...
Saturday, May 11, 2013 | Categories: Season 2 |
This week, we look at how Hollywood has portrayed advertising over the years. Most pilots, lawyers and doctors roll their eyes at the way...
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Saturday, May 4, 2013 | Categories: Season 2 |
This week, it's an encore airing of the episode that looks for companies who go above and beyond the call. Smart companies add thoughtful, little...
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Saturday, April 27, 2013 | Categories: Season 2 |
This is my annual look at the brands I envy. They may not be the hippest, or the latest, or even the coolest brands. They...
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Saturday, April 20, 2013 | Categories: Season 2 |
This week on we explore the concept of Loss-Leaders. Loss-leader are products offered at a loss, in order to lead people to purchase more profitable...
Saturday, April 13, 2013 | Categories: Season 2 |
This week, we look at Game Shows as Marketing. They've been around for almost 80 years, and entertain millions. But game shows are also powerful...
Saturday, April 6, 2013 | Categories: Season 2 |
This week on Under The Influence, we explore Famous Marketing Blunders. Along with the most famous marketing blunder of all time - the Edsel...
Saturday, March 30, 2013 | Categories: Season 2 |
Hyper-Targeting is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers. That information is...
Saturday, March 23, 2013 | Categories: Season 2 |
In the history of the advertising industry, the full force of persuasion has been put behind many products that turned out to be incredibly...
Saturday, March 16, 2013 | Categories: Season 2 |
This week on Under The Influence, we tell Tales of Customer Service. We're on the hunt for great companies that went out of their...
Saturday, March 9, 2013 | Categories: Season 2 |
This week on Under The Influence, we look at Billion Dollar Brands. There are millions of successful brands in the world, but very few...
Saturday, March 2, 2013 | Categories: Season 2 |
This week on Under The Influence, we look at Marketing Stunts. Many brands try to set world records to get attention. But not all...
Saturday, February 23, 2013 | Categories: Season 2 |
This week on Under The Influence - just in time for the Oscars - we take our annual look at creative movie trailers. Walt...
Saturday, February 16, 2013 | Categories: Season 1 |
In the world of marketing, the use of colour is a studied science. Colours play a bigger role in your purchasing decisions than you...
Saturday, February 9, 2013 | Categories: Season 2 |
This week on Under The Influence - just in time for the Grammys - we look at the rocky history of popular music in...
Saturday, February 2, 2013 | Categories: Season 2 |
This week on Under The Influence, we look at the companies that actually profit by asking you to BUY LESS. We'll explore a burger...
Saturday, January 26, 2013 | Categories: Season 2 |
This week on Under The Influence, we look at the incredible creativity happening in radio advertising around the world today. Many advertisers think radio...
Saturday, January 19, 2013 | Categories: Season 2 |
The movie, The China Syndrome, was released in 1979. It was the tense story of a newswoman, played by Jane Fonda, and her cameraman,...
Saturday, January 12, 2013 | Categories: Season 2 |
Remember when you were growing up, and you'd find a prize inside your cereal box? Prizes, premiums and box-top offers have been a staple...
Saturday, January 5, 2013 | Categories: Season 2 |
Welcome to the latest phenomenon in our culture. "The Death of Shame." While extra-marital activities and love children and sex tapes would have sunk...
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Saturdays at 11:30 a.m., Mondays at 11:30 a.m., Wednesdays at 4 p.m. and Thursdays at 8:00 am ET
Saturdays at 6:30 a.m.
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