May 2012

"Books, Books, Books"

Get this episode from This week, I discuss my annual list of favourite marketing books. We'll look at a new book, titled, Mad Women, written by...

When Brands Apologize: Sorry Seems To Be The Smartest Word

Get this episode from This week, we explore when companies apologize. Over the lifetime of a company, mistakes happen. When those mistakes cause damage,...

Brand Envy

Get this episode from This is my annual celebration of the brands I envy. They aren't necessarily the most hip or most current. They don't...
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