For the first 50 years of 20th century, advertising was hard-sell.
The next 50 years was persuasion through creativity and media tonnage.
For the last six seasons, we've explored the overt art of persuasion. But advertising is no longer a loud one-way conversation. It's a delicate dialogue now.
So we leave the age of persuasion and enter the era of sway and leverage. Welcome to Terry O'Reilly's new radio show.
Welcome to Under the Influence.
Beginning January 7th at 11:30am.
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